Media Planning Senior Associate at WPP Media · Bogotá

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary and Impact The Media Planning Senior Associate is a key digital profile with a tactical and analytical approach, responsible for the implementation, optimization, and monitoring of digital strategies across the entire funnel, from awareness to conversion and retention, managing campaigns on platforms such as Google, Meta, programmatic, video, display, and other emerging channels. This role directly impacts the business by interpreting data from tools like GA4 and dashboards to translate them into concrete actions, supporting basic SEO and organic visibility initiatives, and collaborating effectively with Mazda's internal teams, questioning results and prioritizing efforts. Their ability to ensure solid and consistent execution under the senior team's direction is fundamental for maintaining operational continuity and maximizing the performance of digital investments, ensuring that each channel efficiently contributes to overall performance. Skills and Experience: 2+ years of experience inimplementing, optimizing, and monitoring full-funnel digital strategies (awareness to retention). Tactical and analytical approach to campaign management. Proficiency in digital ad platforms: Google, Meta, programmatic, video, display, and emerging platforms. Ability to interpret data (GA4, dashboards) to generate concrete, business-impacting actions. Basic knowledge of SEO and organic visibility. Capacity to question results, prioritize efforts, and coordinate effectively with internal teams. Ensuring solid and consistent execution under pre-established guidelines. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Noticefor more information on how we process the information you provide.