Influencer Marketing Manager, Strategy at WPP Media · Helsinki

Are you ready to shape the future of influencer marketing?

We’re looking for an Influencer Marketing Manager to push influencer marketing forward, from sharp strategy to standout creative and partnerships that make an impact. Bring your ideas, ambition and cultural curiosity. We’ll bring the brands and the stage.

This is a permanent, full-time position (37.5 hours/week).

About This Role:

The Influencer Marketing Manager, Strategy is senior position and drives the strategic development, commercial growth, and operational excellence of Influencer Marketing and Creator Content across our top-tier client portfolio.

This is where influencer marketing meets real commercial impact. You'll champion the integration of influencer marketing into broader media and content strategies. You'll ensure client success, build internal expertise, and directly contribute to the agency's financial performance.

Key Responsibilities:

Strategic Client Leadership & Commercial Growth:

• New Business & Pitches: Proactively identify, develop, and lead new business opportunities, crafting and pitching compelling Influencer Marketing strategies to secure top-tier client engagements.

• Client Strategy Development: Design, present, and oversee the delivery of advanced Influencer Marketing strategies for key clients, ensuring alignment with their business objectives, market position, and competitive landscape.

• Client Relationship Management: Build and nurture robust, strategic relationships with senior client stakeholders, acting as a trusted advisor and expert on Influencer Marketing.

• Commercial Performance: Maintain oversight of client performance and financial results (net sales and profitability) for Influencer Marketing initiatives, ensuring strategies deliver measurable ROI and contribute to agency growth.

• Client Insight: Develop a deep understanding of clients' products, competitive environment, industry trends, and overarching marketing goals to inform strategic recommendations.

Influencer Marketing Thought Leadership & Innovation:

• Industry Expertise: Remain at the forefront of industry trends, platform innovations, and best practices in Influencer Marketing and Creator Content.

• Strategic Integration: Proactively drive the agency's agenda for the role of Influencer Marketing/Creator Content as an integrated component of media and content strategies. Advise clients on how to extend and optimize their strategies based on campaign performance and client KPIs.

• Internal Education: Support the Commercial Head and wider organization in educating stakeholders on the strategic value, execution, and evolving landscape of Influencer Marketing.

Skills and Experience:

• Strategic Acumen: Ability to translate complex client challenges into actionable, high-impact Influencer Marketing strategies.

• Commercial Drive: Proven capability to proactively drive new business and manage financial performance (net sales, profitability).

• Client Relationship Management: Exceptional ability to build and nurture strong, advisory relationships with clients.

• Communication & Presentation: Highly developed communication and presentation skills, capable of influencing and advising at a senior level.

• Influencer Marketing Expertise: Deep, well-rounded knowledge of trends, platforms, content types, and measurement frameworks.

• Leadership & Mentorship: Demonstrated ability to lead, coordinate, and develop junior team members.

• Analytical Thinking: Ability to interpret campaign performance data and client KPIs to inform strategic recommendations.

Success in this role will be gauged by:

• Financial Performance & Revenue Diversification: Billing, net sales, Client PnL, Client time

• AI-Driven Performance Improvement & Innovation: Time saved, efficiency, agents

• Business Development: New bizz, cross-collaborations, content extend and wins

• Time spent on Clients: 80 %

What happens next?
If this opportunity excites you and you believe we’re a match, we’d love to hear from you! Please send your CV and cover letter to us as soon as possible, but no later than the 25th of September. We will review applications as they come in and kick off the interview process as soon as we identify suitable candidates. If you have any questions about the role don’t hesitate to reach out to your future fantastic Team Leader, Jon Ketola, Media Activation Director via email jon.ketola@wppmedia.com, or via phone tel. 0451326295 on September 16th – 18th between 14:00 – 16:00. Please note that we don't accept applications submitted via email.