Digital Planning Internship at WPP Media in Rome, Lazio, Italy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. Role Summary and Impact We are seeking a curious and dynamic Digital Planning Intern to join a dedicated client team within our digital unit. This role offers an exceptional opportunity to acquire a thorough understanding of Digital Media Planning, encompassing strategic development, campaign control, and management of advertising campaigns for our most important clients. You will gain hands-on experience, directly contributing to projects that deliver measurable client success in the evolving digital landscape. Activities Contribute to the digital planning process, including managing campaign calendars, assisting with digital platform selection, data entry, verifying information with partners, and gathering essential market and audience research. Actively support the digital team in campaign management, monitoring performance, and conducting initial analysis to ensure optimal delivery and identify opportunities for optimization. Prepare comprehensive quantitative and qualitative performance reports for digital campaigns, assisting in the interpretation of data trends to inform strategic adjustments for internal and client review. Collaborate closely with Digital Planners to analyze campaign results, derive actionable insights, and contribute to formulating data-driven recommendations for future digital media strategies. About you Currently pursuing or recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a closely related field. Genuine interest and enthusiasm for digital media, digital advertising, mobile platforms, and social network campaigns. Strong numerical and analytical skills with an ability to interpret data and a genuine curiosity for understanding market dynamics and consumer behavior through digital insights. Fluency in both written and spoken English and Italian, as you will engage with diverse teams and clients. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. Familiarity with digital media planning tools, ad-serving platforms, analytics software or other web languages will be considered a significant advantage Skills & Behaviors A quick and eager learner, adept at rapidly applying new knowledge and insights to daily tasks and evolving digital challenges. An exceptional team player with excellent collaboration skills, eager to contribute to a shared vision within a dynamic digital unit. Meticulous attention to detail, ensuring accuracy in digital campaign implementation and reporting. Articulate and effective communicator, able to convey information clearly and concisely, both verbally and in writing. Highly proactive, organized, and capable of managing multiple tasks concurrently and contributing effectively to various project streams under guidance. Driven by passion for the digital media industry, demonstrating high motivation and commitment to achieving individual and collective goals. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. While we appreciate all applications received, only those candidates selected for an interview will be contacted. #LI-Promoted Please read our Privacy Noticefor more information on how we process the information you provide.