Commerce Strategy Manager at WPP Media · Mexico…

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise. About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact Oversee activations across various Retail Media networks, including but not limited to Amazon, Mercado Libre, Criteo, Rappi, Walmart, etc., implementing necessary optimizations and communicating recommendations to the client to ensure overall objectives are met. Maintain excellent relationships with key client and agency stakeholders to maximize opportunities and help them navigate the Commerce activation landscape. Ensure ongoing compliance with the guidelines and best practices established by WPP Media. Lead the implementation of optimization strategies and multichannel testing. Support the team in preparing weekly, monthly, and quarterly campaign performance reports. Summarize and interpret key data points, identify trends, and recommend actions to deliver an optimal customer experience. Ensure the resolution of technical issues related to media campaigns. Stay up to date on changes in market dynamics regarding advertising products, technology, and measurement across programmatic and search partners. Ensure accurate reconciliation and billing of campaigns with our internal management platforms. Skills and Experience Bachelor’s degree in marketing, advertising, or a related field. 2 years of experience in biddable media execution, with a strong preference for Retail Media. English advanced In-depth understanding of Retail Media elements, such as profit margin, inventory levels, forecasting, and planning, to effectively communicate strategic decisions. Deep understanding of how different media channels work together and how Retail Media fits into the broader ecosystem. Strong drive to understand the retail landscape and the latest trends in media. Experience managing and optimizing campaigns across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.). Retail Media and Performance Marketing platforms (Amazon DSP, Walmart DSP, Criteo, Google Ads, Meta, etc.). Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 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