Associate Director, Media Planning at WPP Media · Toronto

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
AbouttheRole
WPPMediaisseekinganexperiencedAssociateDirector,MediaPlanning to lead integrated media strategy and campaign execution across a portfolio of high-profile client account. This role is responsible fordevelopingholisticmediaplans,deliveringstrategicrecommendations,overseeingcampaignperformance,andfosteringstrongclientandpartnerrelationships.
The ideal candidatecombinesstrategicthinking,strongmediaexpertise,exceptionalprojectmanagementskills,andleadershipcapabilitiestoensuresuccessfulcampaignoutcomeswhilementoringanddevelopinghigh-performingteams.
KeyResponsibilities
StrategicMediaPlanning&ClientLeadership
Partnerwithseniorleadershiptodevelopintegratedmediastrategiesthatalignwithclientbusinessobjectivesandcommunicationsgoals.
Contributetothecreationofholisticmediaplansacrosstraditionalanddigitalchannels.
Translateaudienceinsights,researchfindings,first-partydata,syndicatedtools,andmarketplaceintelligenceintoactionablemediarecommendations.
Provideastrongpointofviewonmediastrategy,investmentdecisions,andcampaignoptimizationopportunities.
Ensureallplanningrecommendationsaregroundedinaudiencebehaviour,mediaconsumptiontrends,andbusinessobjectives.
CampaignManagement&Execution
Leadend-to-endcampaignplanningandexecutionacrossmultipleconcurrentcampaigns.
Overseeplandevelopment,traffickingreadiness,activationhandoffs,andpost-campaignreporting.
Managetimelinesandworkflowstoensuredeliverablesarecompletedaccuratelyandonschedule.
Reviewmediaplansandcampaigndocumentationtoensurequality,accuracy,andstrategicintegrity.
Communicatecampaignupdates,changes,risks,andopportunitiesproactivelytoclientsandinternalstakeholders.
PerformanceAnalysis&Optimization
CollaboratewithAnalyticsandActivationteamstomonitorcampaignperformanceandbusinessoutcomes.
EvaluatecampaigneffectivenessagainstKPIsandstrategicobjectives.
Developactionableinsightsandoptimizationrecommendationsbasedonperformancedata.
Presentcampaignlearningsandstrategicrecommendationstoclientsandleadershipteams.
Client&IndustryPartnerships
Buildandmaintaintrustedclientrelationshipsthroughstrategiccounsel,responsiveness,andindustryexpertise.
Leadday-to-dayclientcommunicationsandsupportseniorclientpresentations.
Developstrongrelationshipswithmediaowners,technologypartners,andindustrystakeholders.
Negotiateeffectivelywithmediapartnerstodeliverclientvalueandbusinessresults.
Stayinformedonindustrytrends,emergingplatforms,consumerbehaviourshifts,andcompetitiveactivity.
Leadership&TeamDevelopment
Actasamentorandrolemodelforplanningteammembers.
Manage,coach,anddevelopplanners,supportingbothtechnicalandprofessionalgrowth.
Ensureappropriatedelegationofworkandbalancedteamworkloadmanagement.
Provideguidance,feedback,andsupporttodriveteamperformanceandcareerdevelopment.
Supportbusinesscontinuitybyprovidingleadershipcoverageduringabsencesorperiodsoforganizationalchange.
Collaboratewithcross-functionalteamstoestablishandmaintainbestpractices,processes,andplanningstandards.
Qualifications
7+yearsofmediaplanningexperiencewithinanagencyenvironment.
Strongexpertiseacrossintegratedmediachannels,includingtraditionalanddigitalmedia.
Provenexperienceleadingclientrelationshipsandpresentingstrategicrecommendationstoseniorstakeholders.
Strongunderstandingofaudienceresearchtools,syndicatedresearch,mediameasurement,andperformanceanalytics.
Demonstratedprojectmanagementcapabilitieswiththeabilitytomanagemultipleprioritiessimultaneously.
Experiencemanaginganddevelopingteammembers.
Stronganalytical,communication,presentation,andstakeholdermanagementskills.
Abilitytoinfluencedecisionsthroughstrategicthinkinganddata-drivenrecommendations.
WhatSuccessLooksLike
Deliveryofinnovative,insight-drivenmediastrategiesthatachieveclientobjectives.
Effectivemanagementofcomplexcampaignsfromplanningthroughreporting.
Strongclientsatisfactionandlong-termrelationshipgrowth.
Developmentofhigh-performingteamsandconsistentplanningexcellence.
Continuousidentificationofnewopportunities,trends,andbestpracticesthatdriveclientsuccess.
Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
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$90,000—$140,000 CAD
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