Associate Business Director - OOH at WPP Media · Karachi

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise. Reporting of the role This role reports to Business Director - Digital 3 best things about the job: Client that likes to be hands on and wants to learn more Have fun while working Be part of a team that works and plays together In this role, your goals will be: In three months: Build a rapport with the immediate team Establish relationships with media vendors Ensures all processes employed by the team are compliant In six months: Monthly meetings to be run and executed by you Has made or developed any changes that will impact any buying performance to the clients. Clear and concise communication skills – written and verbal In 12 months: Having started to develop skills for the next level Understand and developing negotiations on behalf of the client. Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients What your day job looks like at WPP Media: Getting close enough to the client to help identify an opportunity to maximize/improve their digital media investments. Entrenching senior client relationships that position agencies as a principle digital business partner of the client/s. Overall strategic approach on the account/s designed and delivered to meet Client’s digital business objectives and strategies. Supporting GM in promoting Exchanges philosophy to client, identifying and managing opportunities and achieving buy-in from the decision makers. Developing the scope of work with knowledge of the financial implications and budget requirements to provide required levels of digital service, negotiating terms of business to optimize account profitability and achieving sign-off from the client for the fee negotiation. Co-ordinates appropriate resources from across the organization, including the global network and agencies, to meet client objectives within deadline. Managing the P&L including delivery of agreed budget on the digital account/s Supporting the heads on managing, advising and educating the client on agencies fee structure when projects have been identified outside the agreed scope of work. Annual staffing plan based on job requirements, past performance, and future contingencies; reviewing the resource allocation throughout the year on a quarterly basis. Selling digital solutions and the expertise of the team as opposed to the individual. Setting KPIs and managing quality of output in front of the client. Cultivating opportunities for additional business opportunities securing additional profitable revenue to the benefit of the client and agencies Ensure that the GM/MD is fully informed of any issues or developments that impact on agency performance and profitability. Working with Digital Business Planning to analyze the market situation of the client’s brands & products and translating in a way that the client’s understand. Support when necessary to ensure alignment of all inputs from Groups/Specialists and making a decision with the client Leadership of all key stakeholder relationships including media, creative /advertising agencies, client and other marketing partners to ensure alignment of digital media objectives and strategies Collaboration with Specialist Group Partners to identify the best and most appropriate talent for assignments. What you’ll bring: Skilled storyteller with experience communicating the benefit of marketing opportunities to brands. Must have strong organizational and numeracy skills. Strong negotiations skills. Flexibility and able to work under pressure. Able to set and meet multiple demands within challenging deadlines. Excellent interpersonal skills – ability to communicate effectively at all levels, internally and externally, formally & informally. Minimum qualifications: 8+ years’ experience in Digital Planning/Buying & leading of teams in relevant field. Experience driving revenue growth with emerging opportunities and established partnerships. Master’s degree in marketing/media sciences or equivalent from a reputable business school. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. About Pakistan WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 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