Founding Sr. Product Marketing & Brand… at Workwize B.V. · Amsterdam

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.

With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.

LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

About the Role

This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top-of-mind brand. We’re looking for someone who has done this before at a company that’s already found traction and is entering its next phase. Someone who has helped take a business from €20M+ ARR and played a key role in sharpening positioning, expanding market perception, and unlocking the next stage of growth.

Your goal? To ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success.

This is a highly commercial, execution-first role for someone who understands how positioning, sales enablement, product marketing, launches, events, and GTM strategy all work together to influence revenue growth.

You will work closely with Sales, Growth, Product, Customer Success, and leadership to build a commercial narrative that compounds across every customer touchpoint.

This is also a foundational role. You will define how Product Marketing operates at Workwize and build the function over time, including hiring and leading a small high-performing team. You will help make the entire commercial organization experts in our category while ensuring our messaging, launches, and market narrative evolve alongside the company’s growth.We are looking for someone who ships quickly, collaborates closely, and can connect strategic work directly to commercial outcomes.

What You’ll Own

Positioning & Messaging

• Lead a full audit of our positioning, messaging, website, sales collateral, and GTM narrative.
• Build and evolve a clear positioning and messaging framework aligned with our ICPs and market opportunity.
• Develop niche-specific messaging for different segments and use cases.
• Translate complex product capabilities into sharp, compelling messaging that makes buyers immediately understand the value of Workwize.
• Continuously refine messaging using customer interviews, Gong calls, Sales feedback, and market insights.
• Own competitive positioning and differentiation in the market.

Sales Enablement

• Partner closely with AEs, BDRs, AMs, and Customer Success to extract winning patterns and objections.

• Build practical enablement assets that actually get used, including:

  • Battlecards
  • Discovery cheat sheets
  • Objection handling guides
  • Pitch decks
  • One-pagers
  • Competitive positioning materials

• Help improve consistency and confidence across the commercial team.

• Turn real sales insights into repeatable commercial narratives.

Product Launches & GTM

• Partner with Product and Growth to bring new features and launches to market effectively.
• Define GTM plans, rollout strategies, internal enablement, and launch messaging.
• Ensure launches are tied to customer pain points and commercial outcomes, not just feature releases.
• Help identify ICP shifts, competitive trends, and new market opportunities.
• Create strong feedback loops between Product, Sales, and Customer Success.

Commercial & Pipeline Impact

• Connect PMM initiatives directly to revenue outcomes.
• Influence pipeline generation through messaging, enablement, launches, content, and events.
• Partner with Growth and Sales on campaigns and GTM initiatives.
• Design events and field marketing initiatives with clear pipeline goals attached.
• Improve commercial consistency across the buyer journey.

Brand & Market Perception

• Ensure the Workwize brand evolves alongside our upmarket positioning.
• Maintain consistency across tone of voice, messaging, and customer-facing storytelling.
• Support broader brand direction through a strong PMM lens focused on differentiation and commercial impact.

Build & Scale the Function

• Build the Product Marketing function from the ground up.
• Identify capability gaps and hire specialists across creative, content, or production over time.
• Create scalable processes and operating rhythms between Sales, Growth, Product, and Customer Success.
• Stay highly hands-on while building the team and raising the quality bar across all commercial storytelling.

What Success Looks Like

By Month 1

Full audit completed of positioning, messaging, website, sales collateral, and GTM narrative.

• Initial quick wins already live.
• Interviews completed with Sales, Growth, and Customer Success.
• Strong working relationship established with commercial leadership.

By Month 3

• Core positioning and messaging framework finalized and validated cross-functionally.
• Messaging variants live for at least two ICP segments.
• Sales enablement foundation in place.
• Improved GTM consistency across commercial teams.
• First event planned with a measurable pipeline goal.

By Month 6

• Commercial team noticeably more consistent and confident in positioning Workwize.
• Competitive and messaging insight loops operational.
• At least one major event executed with attributable pipeline impact.
• First specialist hire onboarded.

By Month 12

• Messaging consistently adopted across all commercial channels and teams.
• Workwize clearly differentiated in the market.
• Pipeline influence measurable and growing.
• Small PMM team operating independently with strong output cadence.

What We’re Looking For

Experience

• 8–12+ years of experience in Product Marketing within B2B SaaS or a high-growth scale-up environment.
• Strong experience owning positioning, messaging, launches, and sales enablement.
• Proven track record of sharpening positioning and driving measurable commercial impact.
• Strong experience partnering closely with Sales and GTM teams.
• Experience building or managing small, high-performing teams.
• Comfortable operating strategically while staying highly hands-on.

Competencies

• Messaging Sharpness: You can turn complex product and customer realities into crisp, compelling messaging that resonates immediately.
• Sales Proximity: You spend time with reps, listen to calls, understand objections, and turn insights into enablement that improves performance.
• Executor Mindset: You ship quickly, iterate fast, and do not wait for perfect conditions before acting.
• Collaborative by Default: You actively involve Sales, Growth, Product, Customer Success, and leadership throughout the process.
• Commercial Thinking: You understand how product marketing contributes to pipeline, win rates, adoption, and revenue growth.
• GTM & Product Sense: You understand how to position products, launch features effectively, and align internal teams around a clear market narrative.

What Won’t Work?

• Someone who overthinks positioning before shipping.
• Someone who operates in isolation and presents work only at the end.
• Someone who treats PMM as disconnected from revenue.
• Someone who is highly strategic but avoids hands-on execution.
• Someone who needs excessive structure or perfect clarity before acting.

How We Measure Success

Primary Metric:

Influenced Stage 2 pipeline where PMM-created content, enablement, launches, or events were part of the sales journey.

Secondary Metrics

• Win rate trends
• Event-sourced SQLs
• Sales enablement adoption and usage
• Messaging consistency across GTM teams
• Launch adoption and commercial impact

Why Workwize?

• High Autonomy: Direct influence over the strategy of a company growing 3x year-over-year.

• Category Creation: The chance to define how the world understands IT lifecycle management.

• Global Impact: Work with a team and client base that spans over 100 countries.

• Flexibility: A hybrid-first culture in Amsterdam with flexibility for remote work within European time zones.

Workwize Offers:

• Flexible hybrid work environment.
• Top-notch tools and equipment provided.
• Vibrant, entrepreneurial culture with opportunities for growth.
• Off-sites and multi-yearly team bonding events.
• Team lunches and surprise events to keep things fun.
• Pension scheme.
• The chance to shape how AI is used across an entire product, not just bolt it onto a feature.
• Classpass corporate membership.

Our Team

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look-out for the next original ideas to reach more consumers and create the best value for our customers.

We are looking forward to meeting you and discover if there is a match with the Workwize team!