Senior Specialist - Marketing Analytics at Wood Mackenzie · Gurugram

Senior Specialist - Marketing Analytics Location: Gurugram, IN Wood Mackenzie is the global leader in analytics, insights and proprietary data across the entire energy and natural resources landscape. For over 50 years our work has guided the decisions of the world’s most influential energy producers, utilities companies, financial institutions and governments. Now, with the world’s energy system more complex and interconnected than ever before, sector-specific views are no longer enough. That’s why we’ve redefined what’s possible with Intelligence Connected. By fusing our unparalleled proprietary data with the sharpest analytical minds, all supercharged by Synoptic AI, we deliver a clear, interconnected view of the entire value chain. Our trusted team of 2,700 experts across 30 countries breaks siloes and connects industries, markets and regions across the globe. This empowers our customers to identify risk sooner, spot opportunities faster and recalibrate strategy with confidence – whether planning days, weeks, months or decades ahead. Wood Mackenzie Intelligence Connected WoodMac.com Wood Mackenzie Brand Video Wood Mackenzie Values Inclusive – we succeed together Trusting – we choose to trust each other Customer committed – we put customers at the heart of our decisions Future Focused – we accelerate change Curious – we turn knowledge into action Role Purpose Wood Mackenzie’s Marketing Performance & Analytics team require a Senior Specialist to work across one of our Verticals (Natural Resources, Power & Technology Infrastructure or Financials & Trading) to provide Analytics & Insight to drive the team towards our goals. The individual will need to work both proactively and reactively with their closest stakeholders to identify opportunities for growth via Analytics and Insight. The individual will need to ensure they have full context of the teams’ objectives to understand how they can constructively contribute by providing actionable Insight and data storytelling. The individual will be expected to primarily work across one vertical; however, they will also be expected to broadly support on non-vertical specific projects where applicable. This could include but not limited to Segment analysis, Townhall Slides, Funnel Metrics or Consulting analysis. The individual will need to ensure best practices are followed whilst supplying high value Analytics & Insights to colleagues using the most appropriate methods. Main Responsibilities Provide Analytics & Insight across one Vertical for Marketing teams that enable Marketing colleagues to make more informed decisions by maximising the potential of different datasets available whilst ensuring you have full context on goals. Ensure alignment across GTM activities. Provide non-vertical Analytics & Insight such as Segment analysis, Townhall Slides, Funnel Metrics or Consulting analysis. Maximise the potential of data available across Woodmac’s Tech stack to extract Insight, constantly developing methods and utilising AI. Act as a partner for the vertical, ensuring a proactive approach to achieving goals. Work with all Marketing teams, Sales, Product & Research to drive change using actionable insight for the Vertical. Work with campaign managers to develop campaign effectiveness analytics based on effective data storytelling techniques. Prioritise requests and projects effectively within Asana and respectfully manage stakeholder expectations. Work with our Digital Marketing and Web teams to analyse performance data whilst providing insights and recommendations. Work closely with Marketing Operations to enhance data collection and feedback via effective analysis Contribute to experimentation, A/B testing frameworks, customer journeys and predictive analysis to optimize outcomes Maintain a log of, and carry out, regular data quality tasks on our data such as UTM’s, MQLs, SQLs and Contact Data to ensure continued optimisation of the data we collect Identify gap analysis, understanding where Marketing is missing opportunities for revenue growth, as well as where inefficiencies are taking place. Stay up to date with the latest marketing analytics trends and best practices whilst sharing these with colleagues. Identify methods to improve data quality in what’s provided to stakeholders. Support where necessary any Data Governance, quality, and hygiene requests. About you ·       Demonstrated experience in a Marketing Analytics role within a B2B environment. Skilled in using data from CRM & MarTech tools such as Salesforce, Pardot, GA4, Dreamdata and ABM tools such as 6Sense or Demandbase. Hands-on experience with digital marketing analytics, extracting Data and Insights from tools such as GA4. Proficient in building dashboards and extracting Insights using data visualization tools such as Power BI, Tableau, Looker or any other similar tool Strong data storytelling and presentation skills. Strong problem-solving skills and the ability to think creatively & drive innovation. The ability to identify methods for collecting data, perform advanced data analysis and articulate findings to stakeholders with varying data maturity levels. The ability to prioritise effectively and comfortable adjusting priorities to meet targets. A curious nature, with the ability to investigate business critical questions via Analytics & Insight. Excellent communication, stakeholder management, and problem-solving abilities. Proactive both in day-to-day work and the approach to investigating business critical questions via Analytics and Insight Familiarity with data governance and best practices. Excellent team player, with the ability to respectfully challenge colleagues Degree in Marketing, Business Analytics, or related field preferred Expectations While we are a hybrid working company, remote working arrangements will not be considered for this role. Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones. #LI-MS1 Equal Opportunities We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.