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Go-To-Market Project Coordinator (Open… at Wonderbrands · Location…
Job Description
Go-To-Market Project Coordinator (Open to New Graduates)
Job Posting
All About Wonderbrands
Wonderbrands, is a leading Canadian bakery with 140 years of experience in baking packaged breads. We are the makers of Wonder Bread, Country Harvest, D’Italiano, Gadoua, and Casa Mendosa. We have a network of 14 Bakery Manufacturing facilities across Canada.
Our Next Gen Talent Program Vision and Mission:
Empowering the Next Generation to create future leaders
The Wonderbrands Next Gen Talent Program supports high‑potential recent graduates as they develop into the next generation of leaders. At Wonderbrands, we believe in home-grown talent and cultivating an entrepreneurial, innovative culture where curiosity, bold thinking, and continuous improvement are embedded in everything we do.
Come join us on our journey to become the world’s great baker!
What Wonderbrands Offers:
- We believe in Home Grown Talent, accelerated career growth with leadership training à Unleashing Your Potential
- Many of our team members who joined us through similar “new graduate” programs were able to accelerate their career growth and reach high levels in our organization within a few years of joining us
- Competitive compensation, health benefits, and a generous flexible medical/health spending account
- Employer matching pension program
- Tuition reimbursement
- Discount program that covers almost everything under the sun - restaurants, gyms, shopping etc.
Summary
We are looking for exceptional recent Team Members (open to recent graduates) to join the Go-to-Market Enablement Team as Project Coordinators through the Wonderbrands Next Gen Program.
This is not a role where you will spend your first year watching from the sidelines. From your first week, you will be embedded in the commercial heart of Wonderbrands — working alongside experienced GTM Managers and cross-functional teams on some of the most strategically important product launches and retail execution programs in the company's recent history.
Based on your GTM team function, your work will touch product commercialization, private label and no-brand product programs, customer presentation development, performance tracking, POS execution, promotional coordination, in-store sampling, or Broker network activation. In many cases, several of these at once.
We are looking for someone who is sharp enough to figure them out quickly, humble enough to ask for help when they need it, and driven enough to keep going until the work is done and done well.
This role reports to a Manager within the Go-to-Market Enablement team and works closely with cross-functional teams across the Wonderbrands organization.
Primary Responsibilities
Project Coordination & Tracking
- Support the development and maintenance of project plans, timelines, and milestone trackers for assigned GTM initiatives
- Track action items across cross-functional stakeholders and follow up proactively to ensure commitments are met on time
- Maintain accurate and up-to-date project documentation — meeting notes, status reports, risk logs, and decision records
- Flag delays, risks, or gaps in execution to your GTM Manager as soon as they are identified
- Help prepare regular status updates and progress reports for GTM Managers and senior stakeholders
Cross-Functional Coordination Support
- Coordinate logistics for cross-functional working sessions — scheduling, agenda preparation, note-taking, and action item tracking
- Support communication between Sales, Marketing, Finance, Supply Chain, and Broker partners on assigned initiatives
- Ensure every stakeholder on your initiatives has what they need — the right information, the right materials, and the right timeline — to deliver their part of the plan
- Assist in the preparation of commercialization plans, launch briefs, and stakeholder presentations
- Build productive working relationships across the organization so that the GTM Enablement team is seen as organized, reliable, and easy to work with
Product Commercialization Support
- Assist in coordinating product launches through the commercialization pipeline — tracking key milestones from PLM handoff through to confirmed distribution and shelf placement
- Support the preparation of customer-facing product launch presentations — including data gathering, slide preparation, and formatting to Wonderbrands' presentation standards
- Help coordinate private label and no-brand product programs — tracking development timelines, retailer approval processes, and launch readiness
- Assist in defining and tracking success metrics for product launches — including distribution targets, velocity benchmarks, and market penetration goals
- Support post-launch performance reviews by gathering data, organizing findings, and preparing summary materials
Retail & Field Execution Support
- Assist in the coordination of POS material development and deployment — tracking production timelines, retailer specifications, and store-level placement compliance
- Support promotional execution coordination — maintaining the promotional calendar, communicating program details to Broker and retail partners, and tracking execution compliance
- Help coordinate in-store sampling programs — supporting logistics, scheduling, product supply, and post-event reporting
- Assist in the preparation and distribution of Broker briefing packages
- Track Broker and field execution compliance across markets and flag gaps to your GTM Manager
Performance Tracking & Reporting
- Support the collection, organization, and analysis of retail performance data — including distribution, velocity, promotional compliance, and in-store execution metrics
- Help build and maintain performance tracking dashboards and reporting tools
- Conduct analysis of retail and execution data to identify trends, gaps, or early warning signals
- Assist in the preparation of post-launch and post-promotion review materials
Continuous Learning & Improvement
- Absorb everything around you — every meeting, every dataset, every customer conversation is an opportunity to build your commercial knowledge and accelerate your development
- Bring fresh eyes and intellectual curiosity to every problem — we value the perspective of someone who is seeing the CPG industry for the first time and asking questions that experienced people have stopped asking
- Continuously look for ways to improve the tools, templates, and processes the GTM team uses to execute its work
- Share observations and ideas with your GTM Manager — your perspective matters here
About You:
- Bachelor's degree or higher in Business, Marketing or any relevant field.
- Open to recent graduates, no prior work experience required
- Demonstrated academic achievement, leadership in extracurricular activities, or evidence of exceptional capability outside the classroom is an asset
- Strong proficiency in Microsoft Office — particularly Excel and PowerPoint — is preferred
- Bilingual in English and French is an asset for candidates interested in supporting Quebec-facing initiatives
FGF Group Competencies:
Adaptive Intelligence - Team Members respond effectively to challenges by evolving their skills, mindset, and approach.
- Flexibility, Agility, Adaptability: Thrives in dynamic environments by embracing continuous change. Quickly adjusts to new priorities and actively seeks innovative solutions. Uses setbacks as opportunities for growth
- and applies a relentless focus on improving outcomes. Approaches challenges with a proactive, solutions-driven mindset and openness to feedback.
- Calculated Risk-Taking: Makes strategic decisions by evaluating options and creating contingency plans.
Collaborative Intelligence - Collaborative intelligence empowers teams to unlock collective strengths and achieve results through synergy and mutual trust.
- Team First and Collaboration: Engages with Team Members and colleagues, builds relationships, and fosters an inclusive, innovative environment.
Entrepreneurial Intelligence - Equips Team Members to identify opportunities, overcome setbacks, and move ideas to execution effectively.
- Continuous Improvement: Drives innovation and optimizes processes to enhance quality and productivity.
- Customer and Product Focus: Addresses need proactively with accountability and a solution-oriented mindset.
- Fierce Execution: Achieves results with a strategic and hands-on approach, learning from mistakes and building trust.
Leadership Competencies
Inspire & Energize Team Members
- Continually inspires and develops Team Members and promote cross-functional collaboration.
- Supports, shared knowledge and experience with your Team through authentic conversations and development planning
- Communicates clear expectations
- Uses insight and knowledge to influence others
- Understands and acknowledge differences and modifies style to support unleashing potential
- Demonstrates patience and empathy, while listening
Create Winning Relationships
- Inspire enthusiasm & commitment by communicating a clear path to success
- Empowers others by delegating and providing support and opportunities for growth
- Identifies, raises and resolves conflict
- Builds trust and models the “Coach Approach”
Entrepreneurial Leadership
- Encourages informed risk-taking and supports learning from outcomes.
- Creates an environment where your team enjoys working hard while having fun
- Provides feedback to reinforce results
Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added, or this description may be amended at any time.
In compliance with Ontario’s Bill 190, we confirm that this posting represents a current existing vacancy within our organization.
We affirm that our hiring process, including candidate screening, evaluation, and selection, does not involve the use of Artificial Intelligence (AI) or automated decision-making tools. All assessments and decisions are conducted by qualified human professionals to ensure fairness, transparency, and compliance with Bill 149.
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