Marketing Associate Director – Health… at Wolters Kluwer · Tampa

Marketing Associate Director – Health Language & AI Enablement Location: USA - Tampa, FL . As Marketing Associate Director – Health Language & AI, you will lead strategic marketing initiatives focused on growing market awareness, understanding, and adoption of Wolters Kluwer Health’s Health Language solutions as foundational infrastructure for healthcare data, analytics, and AI. Your primary mandate is to ensure the healthcare market clearly understands who Health Language is, what it does, and why normalized, clinically sound data is essential to powering effective, responsible healthcare AI. You will help position Health Language as the critical semantic and normalization layer that enables AI to operate accurately, safely, and at scale across clinical, administrative, financial, and analytic use cases. Operating with significant autonomy, you will partner closely with executive leadership, product, clinical, data science, sales, and strategy teams to translate deeply technical capabilities into clear, compelling market narratives that resonate with providers, health systems, payers, partners, and health technology innovators. Strategic Focus of the Role This role exists to: Increase market awareness and recognition of Health Language as essential healthcare infrastructure Clearly articulate Health Language’s role as the normalization, terminology, and semantic layer underpinning healthcare AI, analytics, and interoperability Educate the market on why AI is only as good as the data it is built on, and why normalized, clinically curated data is non‑negotiable Reduce confusion around clinical language, terminology, “AI readiness,” and data quality across healthcare Elevate Health Language as a trusted enabler of safe, explainable, and scalable healthcare AI Key Responsibilities Lead the strategic planning and execution of major marketing initiatives that position Health Language as foundational to healthcare AI, analytics, and interoperability. Define and refine positioning, messaging, and narratives that clearly explain how Health Language normalizes healthcare data to enable AI‑driven insights, automation, and decision support. Develop go‑to‑market strategies that connect Health Language capabilities to priority AI‑adjacent use cases, including clinical documentation improvement, analytics, quality measurement, risk adjustment, revenue integrity, and AI‑enabled workflows. Conduct high‑level market analysis to understand how healthcare organizations perceive AI, data readiness, normalization, and trust—and identify gaps in understanding that impede adoption. Oversee integrated marketing programs (thought leadership, content, campaigns, events, partnerships, and digital presence) focused on educating the market about the relationship between data normalization, clinical language, and effective AI. Partner with executive leadership, product management, clinical experts, data science, and sales to ensure consistent, accurate, and credible external representation of Health Language’s role in AI‑enabled healthcare transformation. Serve as a senior advisor on AI‑related positioning and market perception, helping shape how Wolters Kluwer Health communicates credibility, responsibility, and differentiation in an AI‑saturated market. Evaluate and integrate marketing technologies and platforms that support scalable AI‑focused storytelling, reach, and measurement of market understanding. Manage relationships with external agencies, industry groups, standards bodies, and strategic partners to extend Health Language’s visibility as a trusted normalization layer for AI. Drive continuous improvement of marketing processes, ensuring AI‑related Health Language messaging is consistent, repeatable, and durable across channels. Mentor and guide marketing staff, building fluency in health language concepts, AI enablement, data normalization, and buyer education. Required Skills & Capabilities AI Market Literacy (Healthcare): Ability to clearly explain the relationship between data quality, normalization, and responsible healthcare AI adoption. Healthcare Infrastructure Perspective: Deep familiarity with how foundational capabilities (not just applications) drive value across provider, payer, and platform ecosystems. Positioning & Market Education Leadership: Proven ability to make complex, invisible infrastructure understandable and indispensable to buyers. Strategic Marketing Leadership: Experience shaping long‑term awareness and credibility in emerging and evolving categories such as healthcare AI. Advanced Market Analysis: Ability to translate hype‑driven AI narratives into grounded, differentiated positioning anchored in real healthcare needs. Executive Collaboration & Influence: Comfort partnering with senior leaders to align on how AI, data, and Health Language are discussed publicly. People Development: Ability to mentor teams to think strategically about AI, data foundations, and healthcare market realities. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation: $111,200.00 - $198,650.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information: Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.