Site Merchandiser Crecera at Windquest Group in Minneapolis, MN

Site Merchandiser

About The Company

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America’s leading retailers of outdoor gear, fishing equipment and technology, sporting goods and golf equipment. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, saltstrong.com, tgw.com, and playbaseball.com, and playsoftball.com.

Job Summary

The Site Merchandiser is responsible for optimizing the online storefront and customer shopping journey to drive sales, engagement, and conversion through strategic management of digital merchandising, promotions, content, analytics, and customer experience. This role serves as the bridge between Merchandising, Marketing, Creative, UX, Technology, and Analytics to deliver an engaging and intuitive shopping experience across all digital touchpoints.

Using customer insights, performance data, and merchandising strategies, the Site Merchandiser plans and executes promotional campaigns, optimizes product discoverability, manages site content, and continuously improves the customer journey to maximize revenue and customer satisfaction.

Key Responsibilities:

• Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails
• Plan and execute website merchandising strategies across key digital touchpoints including the homepage, category pages, and product detail pages to maximize conversion, revenue and average order value
• Optimize site search, product recommendations, and curated shopping experiences to improve product discoverability.
• Collaborate with content and UX teams to develop best in class content and site experiences
• Utilize analytic tools and reports to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements
• Ensure website content is accurate, up to date, and aligned with brand standards
• Partner with creative team to ensure consistent storytelling and brand alignment across digital channels
• Conduct regular site audits to identify merchandising issues, broken links, missing content, and customer experience friction, implementing improvements that enhance the shopping journey.
• Conduct A/B testing and make data-driven recommendations for site improvements
• Support the development and optimization of a strong online presence for the SG membership program through strategic site placement, content updates, and promotional visibility

Required Skills & Qualifications:

• Experience in e-commerce, web merchandising, and/or digital retail
• Strong understanding of online shopping behavior and conversion optimization
• Familiarity with e-commerce platforms (e.g., Commerce Tools, Shopify, Magento, Salesforce Commerce Cloud, BigCommerce)
• Basic knowledge of web metric analytics tools (Adobe Analytics, Google Analytics or similar), and CMS systems
• Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces.
• Self-starter with the ability to take initiative, identify opportunities, and drive work forward with minimal direction.
• Delivers high-quality work with strong attention to detail and accuracy.
• Ability to analyze data and translate insights into action
• Excellent communication and cross-functional collaboration skills.

Preferred Qualifications:

• Experience with A/B testing tools and personalization platforms (e.g, Adobe Target, Monetate)
• Understanding of UX/UI best practices
• Retail or consumer goods industry experience
• Experience with search merchandising platforms such as Algolia, Constructor, Bloomreach, or similar technologies.
• Knowledge of taxonomy, product attribution, and onsite search optimization.

Salary Range: $65,000 - $85,000