Sr. Google Analytics at WillowTree in Guatemala

SR. GOOGLE ANALYTICS We are looking for a Senior Google Analytics Specialist to own and evolve our digital measurement ecosystem. This role goes beyond reporting, you will define how we measure user behavior, marketing performance, and product engagement across all digital touchpoints. You will work closely with marketing, product, and engineering teams to ensure data is accurate, actionable, and aligned with business goals. WHAT YOU’LL DO - Own the end-to-end implementation, governance, and optimization of Google Analytics 4 across web and product platforms - Define and maintain the full measurement framework including KPIs, event taxonomy, funnels, and conversion tracking strategy - Lead marketing measurement efforts including campaign tracking, attribution analysis, and channel performance reporting (paid, organic, email, social) - Implement and manage event tracking using Google Tag Manager, including data layers, custom events, and debugging - Collaborate with UI/Frontend and engineering teams to ensure accurate instrumentation of user interactions - Build scalable reporting and insights frameworks using tools like Looker Studio or equivalent - Identify tracking gaps, data inconsistencies, and proactively improve measurement coverage - Ensure ongoing data quality, validation, and governance across analytics implementations - Translate business and marketing questions into measurable tracking and actionable insights WHAT YOU BRING - 5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or similar analytics-focused roles. - Deep, hands-on expertise with Google Analytics 4, including implementation, configuration, event modeling, and troubleshooting - Strong experience with Google Tag Manager including data layer design, event tracking, and debugging complex implementations - Proven ability to design measurement frameworks (KPIs, funnels, attribution models, event architecture) aligned with business and marketing objectives - Strong experience in marketing analytics including campaign measurement, channel performance, and conversion optimization - Ability to work across marketing, product, and engineering teams to translate requirements into tracking implementation - Strong understanding of UI-based event tracking and frontend behavior instrumentation - Experience identifying and resolving data inconsistencies across analytics systems - Strong analytical mindset with the ability to turn raw data into business insights and recommendations - Ability to operate independently in fast-paced, evolving environments NICE TO HAVE - Experience with BigQuery or SQL for advanced analytics - Familiarity with A/B testing and experimentation frameworks - Understanding of privacy regulations (GDPR, cookie consent, tracking compliance) - Experience auditing and rebuilding existing analytics implementations