Staff Product Manager (Hybrid) at Weedmaps in Austin, TX

Staff Product Manager (Hybrid - 2 days onsite per week) Overview: Product Management at Weedmaps is responsible for defining the vision, strategy, and roadmap in order to realize our mission of being the hub for all things cannabis. As a Staff Product Manager focused on Personalization, your number one goal is to ensure we are delivering the most relevant, tailored experiences for every customer across the Weedmaps platform. You will partner closely with our ML and AI teams to build and scale personalization capabilities — including product recommendations, personalized search, and AI-powered features — that anticipate customer needs and deepen engagement. As our platform and content ecosystem continues to evolve, this Staff Product Manager will be critical in ensuring we surface the right experiences to the right customers at the right moment in their journey. Additionally, you should have a proven ability to build relationships and influence across the organization at all levels, as well as superior communication and presentation skills. The impact you'll make: Define a roadmap that achieves a world-class personalization strategy, delivering relevant and tailored experiences across the Weedmaps platform Partner with ML and AI teams to build and scale personalization capabilities, including product recommendations, personalized search ranking, and AI-powered features Translate business goals and customer needs into a logically sequenced and optimized product roadmap Maintain and prioritize a backlog, ensuring new features and enhancements are validated and clearly specified Lead a cross-functional team to implement the personalization vision efficiently, aligning stakeholders across product, engineering, data science, and design Monitor adoption, engagement, and revenue impact of personalization features and report on release performance as necessary Collaborate with product, program, and engineering leaders across the organization to guide the platform roadmap, pinpointing new opportunities for personalization at scale Oversee enterprise-level product planning including identifying new personalization opportunities and incorporating a rolling roadmap of business projects and technology initiatives Write complete and detail-oriented product requirements documents, ensuring clear communication to business, design, and development teams Engage with customers through a variety of channels and serve as the voice of the customer internally, using insights to inform personalization strategy What you've accomplished: Bachelor's degree or equivalent work experience 8+ years of product management experience in a technological industry Proven track record of operating at a staff or principal level, driving product strategy across multiple teams or domains Deep data background using self-service analytics tooling (Mixpanel, Amplitude, Heap, etc.) Experience working with ML/AI teams to build and ship personalization systems, recommendation engines, or intelligent ranking models 4+ years experience in consumer-facing online commerce, point-of-sale, or marketplace environments 2+ years experience owning a personalization, search, or ML-powered product stack at scale Demonstrated ability to influence senior leadership and drive org-wide alignment on complex, ambiguous problems Bonus points: Strong strategic aptitude with a proven ability to define a winning product vision and roadmap, particularly in personalization, recommendations, or AI-powered product domains Deep customer empathy and experience intuition; demonstrated success building tailored, intelligent user experiences that drive engagement and retention Excellent communication and persuasion skills; proven ability to build executive buy-in for bold, long-term bets in emerging AI/ML product spaces Strong analytical and quantitative skills with a bias toward data-driven decision making, including comfort with A/B testing, experimentation frameworks, and ML model evaluation Ability to translate personalization strategy into detailed, actionable product requirements that bridge business goals and ML/AI capabilities High technical fluency; comfortable engaging deeply with ML engineers and data scientists on model tradeoffs, feature pipelines, data infrastructure, and system architecture Proven ability to navigate build vs. buy vs. partner decisions for AI/ML capabilities, balancing customer impact with speed to market Comfortable operating in ambiguity; able to define structure and drive progress on complex, cross-functional initiatives without a clear playbook Strong bias for action with the ability to manage competing priorities across multiple teams in a fast-paced, high-growth environment Proven ability to lead and align cross-functional teams — including engineering, data science, design, and marketing — through influence rather than direct authority Familiarity with modern AI/ML development workflows, including experience working in agile environments with data science and ML engineering teams The base pay range for this position is $177,441 - $193,800 per year 2026 US Benefits for Full Time, Regular Employees: Physical Health (Medical, Dental & Vision) 100% employer-paid premium for employees Up to 80% coverage for dependents Company HSA contribution with the High Deductible Health Plan 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) Basic Life, Voluntary Life and AD&D Insurance options Supplemental, voluntary benefits Student Loan Repayment/529 Education Savings with a monthly company contribution FSA (Medical, Dependent, Transit and Parking) Voluntary Life and AD&D Insurance Critical Illness Insurance Accident Insurance Short- and Long-term Disability Insurance Pet Insurance Identity theft protection Legal access to a network of attorneys PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) Paid parental leave Why Work at Weedmaps? Life at Weedmaps means innovation and heart. Come join us if you care about the plant, the people who love it, and are ready to let your talent shine. We foster a bustling and collaborative culture that revolves around an environment that focuses on the benefits of weed, and the community that supports it. You too can have a hand in shaping the industry’s future; ready to roll with us? See how we’ve grown—our journey, leadership team, and what’s next atWeedmaps.com/corporate About Weedmaps: Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. “Freedom to choose. Freedom to access. Freedom to enjoy.” Notice to prospective Weedmaps job applicants: Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following: Our recruiters will always communicate with candidates through an @weedmaps.com email address. CORRECT: jlebowski@weedmaps.com INCORRECT: jlebowski@gmail.com Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps. If you are interested in a role at Weedmaps, please apply through our established channels. Weedmaps Careers Page or LinkedIn If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us! Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify. Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.