Weber Shandwick→
VP (Associate Director) - Consumer PR at Weber Shandwick · London
ExperiencedOn-siteFull-timeLondon, England, United Kingdom
Job Description
Who is Weber Shandwick?
At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.
We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
Developing data driven insights and strategies to drive measurable impact
Creating impactful campaigns that tap into culture
Creating channel and platform agnostic campaigns that grow organically
Delivering integrated campaigns that are earned-first but deliver for paid and owned
What's happening?
We are looking to appoint an experienced Vice President (Associate Director level) to join the leadership team within our Consumer practice. This is a fantastic opportunity to join a successful team and take the next step up in your career at an award-winning global agency.
To be successful in this role you will be highly organised and an excellent communicator. You will have a natural motivation to deliver award-winning creative work that is original, thought-provoking and conversation starting. Alongside this, your strong leadership skills will help to develop talent within the team, delivering quality work that sets industry benchmarks. In this role, you must be able to demonstrate how you create exciting, ground-breaking consumer PR and social ideas to deliver outstanding results.
As a Vice President, you will have a proven track record of overall responsibility for managing a large team and budget, the ability to be one step ahead, to plan and anticipate, as well as having a great eye for detail. A key requirement for this role will be your ability to build strong client relationships and drive new business. You will be responsible for working closely with clients and account teams to lead strategic planning and overseeing innovative communication campaigns.
The successful candidate will demonstrate the following key attributes:
CLIENT AND WORK
Serve as key integrated team member on client and inter-agency teams
Counsel and interact effectively with senior management at client organizations
Craft and tell compelling stories
Lead story mining sessions with subject matter experts and client executives develop news-making story angles that drive coverage results
Build and maintain excellent relationships with national and regional technology reporters
Counsel junior members of the team to effectively work with the media
Allocate agency resources in accordance with our client's budget
Bring a client-focused attitude that results in work being performed to the highest quality standards
LEADERSHIP AND TALENT DEVELOPMENT
Mentor, coach and develop direct reports to deliver high performance while supporting personal and professional development goals
Actively participate in the hiring and onboarding of talent; Support and develop processes to enhance inclusive hiring practices for team
Establish interpersonal relationships within and outside of department, with focus on building inclusive culture and mentoring colleagues outside of personal relationships
Promote the development and advancement of underrepresented groups in team through professional development trainings
Participate in trainings build own cultural competency and ability to lead, coach and develop diverse teams
Actively participate in office or agency DEI initiatives to attract and retain diverse talent
GROWTH AND BUSINESS DEVELOPMENT
Identify new areas of growth with existing clients and introduce specialists to expand assignments; Actively participate in new business pitches
BUSINESS ACUMEN
Responsible for executional leadership of multiple client programs and budgets
Manage ongoing team resourcing/staffing to ensure successful delivery of work product
Collaborate with project management to support development of staff plans and new scopes of work and updates on scope management
Develop and advance industry/sector leadership
Work with legal on development of client contracts
Consistently partner with finance team on all client business matters (contracts, SOW, out of scope, overservice, client profitability, etc)
Minimum Criteria:
To be considered for this role, you must have an established track record of working at an equivalent level on consumer campaigns in an agency environment.
Ideal Experience Required:
Ideally you will possess many of the above skills and attributes in addition to:
Extensive Consumer PR experience to at least SAD/Associate Director level, gained within an agency
Strong senior client counsel / internal stakeholder counsel experience, strategic communications and business development experience
Proven writing experience that is adaptable across channels
Strategic, multichannel experience – ability to understand audiences and plan campaigns
International experience is highly desirable
Ability to manage a team - strong leadership and management skills are essential
Crisis communications/issues management experience
Passionate about storytelling and developing original and compelling content for clients
Strong interest and POV on the changing landscape of PR and how people learn about and engage with brands
Join us and help make an impact.
Together, we'll set the bar, cheer each other on and multiply your potential.
At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
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