Freelance Senior Strategist (Immediate) at We Are Social · National…

About Us

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With more than 1,200 people in 15 offices spanning four continents, we deliver world-class creative campaigns and strategies based on social insights, for forward-thinking brands.

Overall purpose of the role

We’re keen to bring aboard a full-time, limited term freelance strategy ninja to help us develop insightful, innovative strategic solutions for exciting brands in SG and other markets.

We’re looking for integrated strategic thinking that can catalyse cross-disciplinary opportunities, cross-pollinate data, and catalyse logic to magic! The work spans audience, data research and insights, brand, creative ally-ship, social and content and measurement, thinking audience out, on-brand, x-channel and x-market.

We’re looking to unearth the real business problem, identify & detail hi-yield hi-potential audiences, craft brand & social strategy made bulletproof with data and rich with insight, oxytocin-eliciting ideas, marry content - context - consumer in robust plans and calendars, and ensure the strategy is unassailable, actionable and measurable.

We want to create work that we’re proud of, that doesn’t interrupt but rather creates a positive impact on people’s feeds, and drives business value for our clients and the agency. We welcome fresh thinking, well thought through and presented work, and an entrepreneurial spirit - and we offer the opportunity to contribute and learn from some fantastic brands on social, the place where culture thrives!

What does the role involve?

STRATEGY

• Taking client briefs, challenging them, developing them into inspiring and informative internal briefs and external proposals/ pitch decks.
• Consumer - Competition - Culture - Company: Analysing codes and data+human insights, and connecting the dots to arrive at relevant, unobvious, distinct and compelling strategic direction for brands that power business growth.
• Turning ideas into well-rounded, strategically-sound plans, collaborating with the team to encompass platform and format thinking, consumer journey x content calendar/campaign plans, marketing/media executions, creator/influencer approaches, driving and measuring engagement, timings and budgets.
• Effectiveness - Focus and understand how client business’ work, and the ability to develop strategic approaches designed to help grow clients’ brands and business.

RESEARCH & INSIGHTS

• Intellectual curiosity is a must! You’ll need to have a good understanding of social data research approaches (online + offline) to uncover breakthrough insights that can drive client objectives ranging from brand engagement to business success.
• Tools we use include: Brandwatch, Meltwater, Global Web Index, Sysomos, Synthesio, Crimson Hexagon and Euromonitor. Research approaches we use include: social listening, ethnography, fieldwork, interviews, semiotics
• Data led insights to inform audience, culture, content & creator approaches, platforms format & frequency thinking, and validate strategy & creative approaches
• Clear understanding of marketing and social effectiveness and how to design for performance, measure, and track success both qualitatively and quantitatively.

CREATIVITY

• Conceptualise and develop innovative on-brief digital ideas for clients and/or new business, from bigger campaign themes to smaller execution/native/technology-led ideas. You should be able to collaboratively guide and lead the ideas-generation process, inspire & inform creative with best in class category and platform campaigns and trends, identify and build on others’ ideas. Having a pulse on new trends & pop culture, emerging platforms & technologies, consumer behaviour, and a sense of potential possibilities will set you up for success in this role!

LEADERSHIP & LEARNING

• As a senior member of the team you will lead by example, taking ownership of projects, executing tasks with professionalism and cultural consideration, and providing mentorship and support for more junior members of the team. You will have a tuned in and evolving point of view on the future of the communications landscape and the role of social thinking within this. In addition, we’re looking for someone with an open mind, an appetite to learn, a team spirit and a can-do attitude!

What are we looking for?

• More than 5 years of relevant experience, preferably in agencies.
• Inquisitive, proactive, positive people who solve problems in creative ways
• Systematic thinker and organised doer balancing big picture thinking with attention to detail, capable of driving projects independently and guiding smaller teams
• Fluency and comfort crafting data-driven strategic thinking
• Culture vulture - tuned into wider communications/marketing trends and culture
• Social media/advertising /brand enthusiast
• Collaborative with a passion for delivering industry-defining work
• Brings something new to the agency - demonstrate individual passions and expertise

At We Are Social Singapore, we celebrate diverse perspectives and experiences, believing the best ideas come from unique voices and talents, including those not traditionally represented in advertising. We are an equal opportunity employer and welcome people from all backgrounds, reviewing every application fairly against the requirements of the role and striving to ensure everyone feels valued, included, and empowered to contribute to our shared success.

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