Digital Marketing Specialist at WCS INDIA in Gurugram

ROLE OVERVIEW

We are looking for a highly creative and results-driven Digital Marketing Specialist with 23 years of relevant experience. In this role, you will strategize, plan, and execute the company's digital marketing campaigns to increase brand awareness, boost online visibility, and drive qualified lead generation across digital channels.

KEY RESPONSIBILITIES

SEO Strategy & Optimization

Develop and implement effective SEO strategies to improve organic search rankings and visibility.

Conduct thorough keyword research and analysis to identify trends and opportunities.

Optimize website content, meta tags, and on-page elements for maximum search engine visibility.

Execute internal and external link-building activities to improve domain authority.

Digital Campaigns & Lead Generation

Develop and manage lead generation campaigns across Google, Facebook, and LinkedIn platforms.

Manage in-house website for online lead generation, optimal search engine rankings, and online reputation management.

Plan and execute SEO, SEM, SMO, and PPC campaigns to increase organic and paid traffic.

Build and optimize keyword strategies using Google Keyword Planner and AdWords search campaigns.

Execute internal and external link-building activities to improve domain authority.

Content & Brand Strategy

Develop and maintain a content calendar in close collaboration with content writers and creative agencies.

Create marketing collateral for digital campaigns, social media, and the website including blogs, case studies, newsletters, and sales presentations.

Build a successful inbound marketing program anchored in content marketing best practices.

Increase brand awareness via social media marketing on LinkedIn, Facebook, and Twitter.

Digital Advertising

Support the creation and execution of digital advertising campaigns on platforms like Google Ads and LinkedIn Ads.

Monitor and optimize advertising spend to maximize ROI and achieve campaign objectives.

Analytics & Optimization

Monitor, analyze, and report on campaign performance using Google Analytics and other web analytics platforms.

Continuously optimize campaigns based on data insights to maximize ROI and conversion rates.

Track and manage the performance of all Ad Platforms including AdWords and Facebook Ads.

Prepare regular reports on key performance indicators (KPIs) and provide data-driven insights for continuous improvement.

Basic Qualifications
• 3-5 years of experience in digital marketing, with a proven track record in lead generation and campaign management.
• Hands-on expertise in SEO, SEM, SMO, PPC, email marketing, content marketing, and web analytics.
• Proficiency with Ad Platforms: Google AdWords, Facebook Ads, Keyword Planner, and similar tools Strong analytical mindset with excellent organizational and research skills.
• Highly creative with the ability to craft compelling digital narratives

Preferred Qualifications
• HubSpot certification (Inbound Marketing & CRM) and hands-on HubSpot experience
• Knowledge of HTML and WordPress for content publishing and basic page management
• Experience collaborating with designers, creative agencies, and content editors
• Familiarity with marketing automation and CRM platforms
• Passion for evolving digital marketing trends and interactive marketing strategies