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(USA) Manager, Marketing Planning And Strategy at Walmart · Hoboken
ExperiencedOn-siteFull-timeHoboken, NJ$96k–$186k/yr
Job Description
Position Summary...
What you'll do...
Marketing Strategy Understands and supports the development of Walmarts marketing strategy and brand objectives Leverages available datademographics purchasing historytransaction records surveys social media data site visit logs product reviews responses to advertisements todevelop customer insights including multicultural considerations and suggest ways to differentiate Walmart in the marketplace Understands criteriafor targeted items and relevance to Walmarts marketing strategy Provides input into promotional planning and associated calendarCreative Brief Development Assists with the development of creative briefs for a single marketing program Recommends target audienceobjectives budget and timeline for director review Suggests creative considerations media materials tone Prepares meeting materials forunderstanding of brief and socializationMedia Strategy and Planning Understands creative briefs messages and suggests media options that will extract the most value from the messagesfor own programinitiative Collects performance metrics to understand effectiveness of marketing channels eg how much revenue was generatedvia Pinterest compared with direct mail Maintains awareness of AOP allocation to various marketing channels and makes the best possible spendingchoice for own programinitiative Begins to develop relationships with key contacts at selected media channelsMarketing Initiative Implementation and Management Manages a single marketing program including media plan circular internal and suppliercampaigns promotional events Manages communications eg email mobile direct mail signing circular TV radio and social media to ensure aconsistent customer experience and Walmart brand alignment Works with internalexternal agencies to ensure all creative output is in line withoverall brand strategy and objectives Ensures Walmart brand guidelines and standards eg right colors no coupons are applied in a consistentway Reviews campaign performance data awareness conversion acquisition and retention and calculates ROI of programsinitiativesAnnual Operating Plan Supports the development of the annual operating plan AOP Conducts analysis for specific programs and reviews researchand customer data Manages the execution of assigned projects within the AOPBudget Management Manages own programinitiative budget by tracking spending to budget and elevates budget concerns as needed understandsand tracks performance KPIs identifying and elevating issues and concerns when they arise Reconciles irregularities within the budgetCollaboration Collaborates with crossfunctional teams eg Advertising Digital Marketing eCommerce Category Marketing Creative OperationsCategory Management Site Merchandising Customer Service Supply Chain Analytics to ensure consistent messaging and branding across allchannels within own programimitative Collects and shares critical information eg item info merchant intent with crossfunctional teamsPeople Development Coaches team members and provides feedback to enhance skills knowledge and work performance Maintains teammotivation and engagement Mentors less experienced associatesCoordinates completes and oversees jobrelated activities and assignments by developing and maintaining relationships with key stakeholderssupporting plans and initiatives to meet customer and business needs identifying and communicating goals and objectives building accountability forand measuring progress in achieving results identifying and addressing improvement opportunities and demonstrating adaptability and promotingcontinuous learningProvides supervision and development opportunities for associates by hiring and training mentoring assigning duties providing recognition andpromoting a belonging mindset in the workplaceEnsures compliance with company policies and procedures and supports company mission values and standards of ethics and integrity byimplementing related action plans utilizing and supporting the Open Door Policy and providing direction and guidance on applying these in executingbusiness processes and practices Respect the Individual Demonstrates and encourages respect for all builds a highperforming team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all identifies attracts and retains the best team members Respect the Individual Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities promotes an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customermember and company and regularly recognizes others contributions and accomplishments Respect the Individual Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and action Act with Integrity: Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local giving Act with Integrity: Follows the law our code of conduct and company policies and sets expectations for others to do the same promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of nonretaliation listens to concerns raised by associates takes action and encourages others to do the same holds self and others accountable for achieving results in a way that is consistent with our values Act with Integrity: Acts as an altruistic servant leader and is consistently humble selfaware honest and transparent Serve our Customers and Members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembers Serve our Customers and Members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and shaping the teams strategy Strive for Excellence: Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions fosters an environment that supports learning innovation and learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacks Strive for Excellence: Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $96,000.00 - $186,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related fieldMasters: Business Administration