Manager, Marketing Planning And Strategy -… at Walmart · Hoboken

Manager, Marketing Planning And Strategy - Internal Content Strategy - Walmart Connect Location: Hoboken, NJ Position Summary... About Walmart Connect: At Walmart Connect, we connect brands to Walmart’s 150 million weekly shoppers through meaningful, measurable media experiences. We’re redefining retail media by helping advertisers reach customers where it matters most — across digital, social and in-store environments. As Walmart’s closed-loop media business, our mission is to help brands grow while enhancing the shopping experience for customers. To bring that mission to life, we need creative communicators and storytellers who can shape how Walmart Connect shows up to the world — consistently, clearly and boldly. About the role: We’re looking for a strategic and systems-minded Manager, Internal Content Strategy to join the Brand & Content Strategy team and lead the development and scaling of how associate-facing content is created and coordinated across Walmart Connect, bringing structure and consistency to a fragmented landscape by developing and maintaining a scalable internal content architecture. The Manager will be responsible for defining org-wide standards, governance and workflows that enable content to scale across teams, while improving clarity, coordination and the overall associate experience across channels. This includes building and implementing foundational systems — such as editorial guidelines, standardized templates, a centralized content calendar and distribution practices — that are adopted across teams managing associate-facing content (e.g., internal newsletters and team-specific updates), as well as streamlining existing processes to reduce redundancy and overlap. Over time, this role will evolve to focus on optimizing content strategy and internal distribution channels, elevating key associate moments — including quarterly town halls and in-office experiences — and driving stronger engagement through more intentional programming and performance measurement. What you'll do... Serve as the lead for internal content and engagement strategy for Walmart Connect,establishingcentralized ownership and governance across associate-facing content and channels Build,implementandmaintainthe foundational systems that underpin the internal communicationsarchitecture, including standardized templates, editorialguidelinesand a centralized content calendar to drive consistency and adoption Audit and streamline existing associate-facing content to improve clarity, reduceredundancyandeliminateoverlapping timelines across teams Own andoptimizecontent distribution channels, including email lists and audience segmentation Partner with senior leadership, CorporateCommunicationsand cross-functional teams to align messaging and ensure consistency across key initiatives Own and evolve core internal content channels, including the monthly newsletter and broader associate-facing content Lead content development and programming for key associate moments, includingquarterly town halls Maintain and evolve governance for the internal content ecosystem, providing guidance to cross-functional teamson content cadence,timingand best practices to drive consistency and engagement Identifyopportunities to enhance storytelling,engagementand the overall associate experience across channels Own and evolve a content performance framework, including KPIs and benchmarks, using insights to continuouslyoptimizecontent and channel effectiveness Key outputs Centralized internal content and engagement strategy and governance model Standardized templates and editorial guidelines adopted across teams Centralized content calendar for associate-facing channels Monthly internal newsletter and ongoing associate-facing content Quarterly townhallprogramming and production Optimized distribution systems and improved content channels Established content performance framework, including KPIs and benchmarks (e.g., newsletter engagement) Increased alignment and reduced overlap across associate-facing content Ongoing optimization of internal content and distribution systems What you'll bring... 5+ years of experience in internalcommunications,content strategy,marketingor a related field;understanding of the advertising or retail media industry preferred Experience developing and managinginternalcontent strategies and programs in a cross-functional organization Exceptionalwriting and editorial skills, with the ability to translate complex information into clear, engaging content Experience owning and evolving content across multiple channels (e.g., newsletters, events, internal platforms) Experience supporting orleading internal events such as townhalls Strong organizational and project management skills, with a process-oriented approach Demonstrated ability to build and implement systems,frameworksand processes across teams Experienceestablishingor using performance metrics to evaluate content effectiveness and inform optimization Ability to balance strategic thinking with strong attention to detail, translating high-level direction into clear, executable content and programs Strong cross-functional collaboration skills and ability to drive alignment and adoption across teams