Head Digital Marketing & Content (100%) at Vontobel · Zürich

Head Digital Marketing & Content (100%)
Location: Zürich / Genferstrasse 27
Are you an experienced and forward-thinking digital marketing and content leader who combines strategic vision with strong execution capabilities?

Do you want to shape and execute a client-centric digital and content strategy that supports business growth, strengthens thought leadership, and enhances client engagement across all channels?

Are you excited by the opportunity to leverage data, technology, and Artificial Intelligence to create impactful client experiences and drive measurable business outcomes?

If so, we invite you to explore this opportunity to join Vontobel Asset Management as Head of Digital Marketing & Content.
What would your role be?
Define and execute Vontobel Asset Management’s global digital marketing and content strategy, aligned with commercial and growth objectives
Build client-centric digital journeys and content ecosystems that drive acquisition, engagement, retention, and growth
Strengthen Vontobel’s thought leadership by translating complex investment topics into compelling client experiences and measurable business outcomes
Leverage data, AI, and emerging technologies to enhance personalization, scalability, client engagement, and marketing effectiveness
Lead the continued evolution of Vontobel’s digital capabilities and drive transformative change across the organization
What are we looking for?
Proven experience in digital marketing, content strategy, and delivering measurable business impact in a global environment
A strong data-driven mindset, including experience defining and tracking KPIs and performance metrics
Passion for AI, automation, and innovation, with a track record of applying technology to improve outcomes
Strong leadership and people development skills, with the ability to build high-performing and collaborative teams
Excellent stakeholder management and influencing skills across investment, product, sales, marketing, technology, and compliance functions
A change-oriented mindset with experience leading transformation and driving adoption of new ways of working
The strategic perspective and collaborative approach needed to contribute effectively as a key member of the Client Content Center leadership team and help shape the evolution of Vontobel’s digital capabilities
Candidate Profile:
Strategic, commercially minded leader with a strong focus on transformation, innovation, and measurable business outcomes
Exceptional stakeholder management, communication, and influencing skills, with the ability to simplify complex investment topics into compelling client narratives
Collaborative and adaptable people leader, passionate about leveraging AI and emerging technologies to drive growth and continuous improvement
University degree in Marketing, Communications, Business, Finance, Digital Media, or a related discipline
10+ years of experience in digital marketing, content strategy, communications, or related fields
Leadership experience managing teams and complex cross-functional initiatives
Strong understanding of asset management, investment products, and financial markets
Proven track record of developing and executing successful digital and content strategies in a B2B environment
Experience leading digital transformation and leveraging technology to improve client engagement and business outcomes
Experience working effectively within a regulated environment
Location Requirement
This role is based in Zurich but will move to Baar in 2030, ensuring close alignment with key stakeholders in the business.
What do we offer?
Experienced, diverse team in an international environment
Agile environment in how we think, the way we work and our trust for each other
Flat hierarchy with collaboration at all levels
Collaborative spirit with opportunities to learn and thrive
We are looking for talented people, not just a CV that ticks all the boxes. Even if you do not have absolutely everything we have asked for, if this role sounds like a good fit for you, we encourage you to apply.
At Vontobel, you are building better futures for our clients and society, as well as for yourself. By 2030, we want to be known as one of the leading and most trusted global investment firms. We have 2,300+ engaged professionals, based in 27 locations globally and headquartered in Zurich.
We are both majority family-owned and publicly listed. Our capacity for long-term focus, on topics such as sustainability, is underpinned by the security of the family’s 100-year commitment. Driven by an ownership mindset, you can unlock your potential and translate insights into opportunities. We are hiring talented individuals who are determined to deliver in a changing world and who come from a wide variety of backgrounds. Do you want to be Vontobel?
Thank you for applying to Vontobel. We will carefully review your application and will respond to you in a timely manner.
At Vontobel, we are an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
We value the many voices within our teams and are committed to creating an environment where everyone who wants to be part of our performance culture can be themselves. It is based on mutual respect and zero tolerance for any form of discrimination.
If you have any questions you can contact us through our contact form.