Social Insights Manager at VML in London, England, United Kingdom

Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Social Insights Manager
Company: VML
Hybrid working: Working from home / Sea Containers office, London, SE1
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices: Brand Experience, Customer Experience and Commerce. Within these practices, we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role:
We’re looking for a Social Insights Manager to help transform social data into meaningful, actionable insights that support smarter strategy and stronger business outcomes. This role will sit at the intersection of analytics, strategy and social intelligence, helping clients and internal teams understand performance, audience behaviour and emerging opportunities.
You’ll bring a passion for uncovering stories within data and translating complex information into clear recommendations that can influence creative, strategic and commercial decisions.
What you’ll be doing:
Collating, analysing and processing social-first performance and audience data
Monitoring, measuring and reporting on campaign performance as well as always-on social activity
Turning complex data into clear insights, strategic recommendations and actionable next steps
Creating compelling performance narratives and reporting that translate results into meaningful business impact
Presenting findings to clients and internal stakeholders in a clear, engaging and consultative way
Working closely with strategists, creatives, community and account teams to develop insight-led work for existing clients and new business opportunities
Building and maintaining social dashboards that streamline reporting and provide clear visibility of performance
Supporting the development of client-specific reporting frameworks and measurement approaches across brands and markets
Contributing to the agency’s point of view around measurement, reporting and defining which metrics matter
Identifying trends, cultural shifts and audience behaviours that can influence social strategy and campaign planning
Supporting the wider team in using data and insights to inform social content, campaigns and strategic recommendations
Helping to improve reporting processes and ways of working to make social measurement more efficient and effective
Staying up to date with changes across social platforms, audience behaviours, algorithms and the wider digital landscape
What you’ll need:
Experience within social listening, social intelligence, digital analytics or social insights, with a track record of using data to inform strategy and drive impact
Good knowledge of social intelligence and analytics platforms across listening, audience research, trend identification and measurement
Strong understanding of social media metrics, reporting methodologies and platform analytics tools
Experience building or contributing to dashboards and reporting frameworks that enable effective performance tracking
Experience analysing social performance and audience data across multiple platforms
Strong storytelling skills, with the ability to turn data into clear narratives, insights and recommendations
Good communication skills, with confidence presenting findings to clients and internal stakeholders
Strong organisational and time management skills, with the ability to manage multiple priorities simultaneously
Strong attention to detail and the ability to build productive relationships with stakeholders across teams
Naturally curious, with a passion for social platforms, culture and emerging digital behaviours
Demonstrates critical thinking and the ability to work resourcefully across multiple workstreams
Collaborative mindset, with the ability to work proactively across different business functions and teams
Adaptable and comfortable navigating changing priorities and evolving client needs
A good understanding of the evolving social landscape and major shifts impacting platforms, behaviours and algorithms
Qualifications & Experience:
Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy or related role, ideally within an agency or fast-paced client environment
Experience working with social listening, audience intelligence and performance measurement across major social platforms
Demonstrated experience translating data into clear, actionable insights and strategic recommendations
Experience contributing to reporting frameworks, dashboards and measurement approaches for clients or brands
Experience presenting insights and performance findings to clients and internal stakeholders
Experience managing multiple projects and priorities simultaneously within a fast-moving environment
Preferred: experience working across international or multi-market campaigns and reporting structures
Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or a related field, or equivalent practical experience
Nice to have:
Experience working within an agency environment across multiple brands and client accounts
Hands-on experience with social intelligence and analytics platforms such as Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, NetBase or similar tools
Experience working across global or multi-market campaigns and reporting frameworks
Exposure to paid social performance and an understanding of how organic and paid channels work together
Experience partnering with strategy, creative and community teams to develop insight-led social work
Understanding of emerging technologies, AI tools and evolving approaches to social measurement and reporting
Experience contributing to new business pitches and helping shape data-led client recommendations
Passion for culture, trends and audience behaviours, with a naturally curious mindset
What's in it for you?
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:
Life Assurance
Permanent Health Insurance
BUPA
Flexible hybrid-working schedule
Enhanced family-friendly policies
Well-being Programme
Employee Assistance Support
Cycle to Work Scheme
Eye Care and Glasses Vouchers
Season Ticket Loans
WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.
Our Commitment to Diversity, Equity & Inclusion
VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.
If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.