Personalisation Manager at VML in Porto, Porto, Portugal

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on  LinkedIn #WeAreVML.

Personalisation Manager needed to execute and support our client's personalisation initiatives.

The opportunity

This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.

What you’ll be doing

Execution & Operations

• Execute day-to-day operations and tactical tasks for the global personalisation roadmap.
• Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities.
• Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery.
• Assist in tracking the Return on Investment (ROI) of personalisation efforts.
• Prepare performance reports on personalisation outcomes and insights for stakeholders.
• Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.

Personalisation Implementation

• Apply Personalisation-Led Growth (PLG) principles in daily execution.
• Contribute to the continuous refinement of the PLG framework and best practices.
• Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives.
• Support the operational infrastructure for continuous personalisation delivery.
• Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.

Technical Delivery & Platform Execution

• Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack.
• Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.

What we're looking for

We are seeking someone with a strong blend of technical skills, execution focus, and effective communication.

Technical Skills

• Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including:
• Personalisation Platforms: (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting.
• Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement.
• Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore) for dynamic content.
• Customer Data Platforms (CDPs): (e.g., Segment, Tealium) for audience segmentation and activation.
• Familiarity with data infrastructure concepts, including data pipelines and quality, as they relate to personalisation.

Execution & Project Support

• Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery.
• Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking.
• Ability to follow and contribute to the optimization of established processes and frameworks for personalisation setup and delivery.

Data & Business Understanding

• Data-Driven Approach: Strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations.
• Understands how personalisation initiatives contribute to business value and ROI.
• Capable of preparing clear performance reports and communicating results effectively.

Collaboration & Communication

• Collaborative Partner: Ability to build effective working relationships with client stakeholders and internal cross-functional teams (product, engineering, marketing, data science) to ensure smooth execution and alignment.
• Clear and concise communication skills for discussing personalisation plans, progress, and results.

We are looking for an organized, accountable, and results-driven individual who can execute personalisation initiatives efficiently and effectively, contributing to measurable business impact.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Permanent onlyWe offer a great benefits package including training opportunities, medical insurance, Dental insurance, Meal cards, social events, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

***How we use AI in the recruitment process:*To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process"

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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