Salesforce Personalization Solution Consultant at VML MAP · New Delhi

About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. The opportunity We are seeking a dynamic Salesforce Personalization Solution Consultant who can design and implement personalized customer experiences using Salesforce Marketing Cloud Personalization (MCP). You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud Personalization to implement real-time personalization strategies, managing dynamic content, and integrating customer data to drive customer engagement and business growth. Candidates having hands-on experience with Salesforce Data Cloud preferred. What you’ll be doing Collaborate with cross-functional teams such as business, marketing, product, and data science teams to identify and define personalization opportunities. Conduct discovery sessions and act as technical consultant, translating client requirements into actionable solutions and create technical documentation, solution architecture diagrams, and implementation roadmaps Develop and implement personalization strategies, data-driven campaigns, and customer journeys within Salesforce Marketing Cloud Personalization Integrate Salesforce Marketing Cloud Personalization with external systems and data sources for real-time customer insights. Configure and validate campaigns on websites and apps through MCP, manage catalog changes, implement site mapping and provide consultation to apps development team on MCP Mobile SDK integration. Provide technical support and training for end users, for managing, tracking, executing and customizing MCP campaigns. What we want from you 3-5 years of hands-on experience in implementing and configuring Salesforce Marketing Cloud personalization solutions, specifically, integrating MCP with E-Commerce websites Strong hands-on experience creating sitemaps in MCP Proficiency in Javascript/JQuery, HTML, CSS Strong understanding of API integrations and data management Knowledge of data-driven marketing concepts, A/B testing, and digital marketing best practices. Hands on experience working on Salesforce Data Cloud. Preferable if have experience integrating MCP with Data Cloud Strong analytical and troubleshooting skills for technical issues What we can offer you Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday. AT VML Enterprise Solutions Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands. We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business. As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team. WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. For more information, please visit our website, and follow VML MAP on our social channels via Instagram, LinkedInand X. When you click “Apply now” below, your information is sent to VML MAP. 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