Interactive Marketing Manager at Village Green in Southfield, MI

COMPANY DESCRIPTION The Interactive Marketing Manager at GREENWORKS Studio plays a pivotal role in managing the digital experience of prospects and residents across Village Green communities. This includes leading reputation management, local listing optimization, digital content strategy, and performance analysis—with a heavy emphasis on collaborating with on-site teams to improve visibility, engagement, and occupancy. This position is ideal for someone who thrives at the intersection of content creation, data analysis, and customer experience, with a strong focus on owning and evolving our online reputation strategy. In addition to managing review responses and local listings, the Interactive Marketing Manager will proactively analyze performance data and implement best practices that elevate both the online presence and leasing results of our communities. Reports to Director of Paid Media. This position is hybrid - 3 days in the office.  JOB DESCRIPTION ILS LISTING MANAGEMENT (Core Focus) · Responsible for all ILS contracts, accurate billing (including transitions and dispositions) and proper communication on pricing and packages to all clients and the GREENWORKS Studio Team. · Create template, Coordinate the other GWS team on pieces of the proposal, review, and send final marketing proposals tailored to the client’s market and budget for ILS related items, as needed. · Set up the ILS portion of marketing proposal in Canva for the GREENWORKS Studio team members to infill. Templates should be customized as site specific and use any applicable and available logos and assets. · Provide monthly reporting to individual sites on ILS performance to analyze digital strategy and performance, report to include recommendations on any changes or updates needed to enhance performance, as needed. · Provide Individual market analyzation and recommend strategy based on budget and market trends to be included in Digital Marketing Analysis and Digital Marketing Financial Analysis as needed. · Provide exceptional customer service. · Responsible for monthly client invoicing and tracking to contract and review of vendor invoicing for accuracy. · Complete audits of products/packages when needed. · Ensure accurate billing of services (monthly). · Works directly with Director of Paid Media/clients/owners/VGM Management/Internal GWS Associates on recommendations/media plans. · Works closely with Director of Paid Media to ensure media plan deadlines are met, media plans are accurate (package/pricing). · Provide feedback and troubleshooting on ILS’s; including but not limited to feed set-ups and product performance. · Achieving GREENWORKS Studio budget (sections that pertain to ILS’s and media placement) · The ILS Manager oversees the functioning and productivity of all Internet Listing Services including Apartments.com, Rento.com, Realtor.com and Zillow.com. · Communicates and provides support by maintaining a strong relationship with both the clients and the vendors · Distributes all sign-up and cancellation contracts, while ensuring that all products go live upon delivery date. · Revising and editing of all ILS updates upon request with a 24-48 hour turn around. · Provide excellent customer service to internal and external clients. Content Strategy & SEO Management · Write and optimize digital content including ILS listings, property descriptions, Google Business Profile posts, and community announcements. · Conduct SEO audits and keyword analysis to enhance search rankings and organic visibility on platforms like Google and Bing. · Create and manage Google Q&A content to provide accurate, engaging, and timely responses to prospective renters’ questions. · Collaborate with Creative and Digital teams to maintain consistency in tone, branding, and formatting across all community channels. Social Media & Digital Content Management · Oversee social media posting tools (e.g., SOCi) and coordinate regular content for assigned properties. · Build and manage property-level content calendars in coordination with the digital marketing team. · Track performance and engagement metrics to continually improve content effectiveness. · Support campaign launches and transitions during new community acquisitions and dispositions. Property Performance Analysis & Strategy · Analyze underperforming property campaigns to identify gaps in digital presence, lead generation, or conversion. · Provide strategic recommendations to improve occupancy based on digital performance data, customer sentiment, and market trends. · Collaborate with Marketing Directors and site teams to tailor digital strategies for lease-ups, struggling communities, and seasonal challenges. · Utilize tools like Yardi, Google Analytics, and SOCi to report on listing engagement, campaign ROI, and review sentiment. Collaboration & Cross-Department Support · Partner with Strategic Growth, Operations, and Software Support teams to ensure digital strategies align with broader business goals. · Participate in brand development, rebranding efforts, and naming strategy discussions. · Support internal training programs, including how-to guides and webinars on review management, listings optimization, and digital communication best practices. · Serve as a backup resource for digital marketing services such as photo updates, amenity changes, and ticket resolution during high-volume periods. · Oversight of Engrain Services including SightMap, SPACES and Touchtour. · VG Tracking and UTMs Board Management and coordinate with Software Support and other internal team members. QUALIFICATIONS Required Skills & Abilities · Exceptional writing, editing, and communication skills with a strong grasp of brand voice and professional tone. · Proven experience responding to customer reviews across major platforms and crafting thoughtful, empathetic responses. · Strong analytical skills with the ability to draw insights from data and translate them into actionable strategies. · Deep understanding of local SEO, listing management platforms, and Google Business Profiles. · Excellent project management and organizational abilities. · Collaborative team player who thrives in a fast-paced, multi-tasking environment. Preferred Experience · 3–5 years of experience in digital marketing, reputation management, or content strategy. · Experience in the multifamily housing or property management industry is a strong plus. · Proficiency with tools like SOCi, Yardi RentCafe, Google Analytics, and social media scheduling platforms. ADDITIONAL INFORMATION We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics, are encouraged to apply. Our locations are drug-free and pre-employment drug tests are required. Background checks are also required before employment begins.