VOC Marketing Manager at Viejas Casino… · Viejas…

Job Summary The VOC Marketing Manager is responsible for the marketing and communication efforts for the Viejas Outlet Center (VOC). The duties include developing guest experience initiatives that drive sales, traffic, and growth for the VOC as well as scheduling, coordinating, overseeing, and implementing all events planned for the VOC. Job Description

• Plans and implements strategic marketing program for VOC. Understands the use of various advertising vehicles, including newspapers, magazine, radio, billboard, television, direct mail and collateral material. Ensures proper signage is obtained and exhibited in a timely manner.

• Plans and implement VOC’s special events, including tenant coordination, entertainment, vendors, and other values to the events.

• Build relationships with merchants by coordinating and performing various activities, such as organizing a merchant advisory Board, producing a monthly newsletter, and soliciting participation from stores for co-op promotions.

• Prepares, monitors adherence to, and makes on-going adjustments to the VOC marketing budget.

• Research, analyze, and monitor financial, technological and demographic factors so that market opportunities may be capitalized on and the effects of competitor's activity may be minimized.

• Recommends changes in basic structure and organization of the marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.

• Creates a monthly Marketing Status Report to include the month's special events with finalized results (attendance, sales, etc.).

• Issues all communications, both verbal and written to the management team, merchants, media, and vendors.

• Coordinates and oversees all research projects for the center.

• Works with all levels of management to ensure timely and smoothly run shows at the Outlet Center.

• Assists in managing daily schedule, assigns job tasks, and sets clear objectives and expectations for the VOC Event Staff when needed.

• Ensure staff is trained in all departmental procedures, rules, regulations, and standards.

• Monitors and reviews job performance and provides timely feedback designed to continuously improve individual and team performance including writing and delivering formal corrective action.

• Manages team members equitably based upon performance and does not show favoritism.

• Quickly and effectively deals with inappropriate behavior or individual affecting the team.

• Offers suggestions and solutions to issues, recommends changes to departmental policies and procedures to improve efficiency and performance.

• Ensures the new team members are effectively integrated into the work group.

• Available to work at the Shopper Services Office with assisting guests, monitoring the Interactive Fountain, making Viejas Outlet Center gift cards, managing inventory, manages cash to include opening and closing of cash registers. Counts and verifies accuracy of cash.

• Maintains accurate control sheets and records any variances.

• Make daily deposits and records revenue for Shopper Services.

• Ensures adherence to the rules and regulations by issuing warnings to guests of safety infractions such as types of footwear, horse playing, climbing on rocks, wading in the pools, skate violations, or asking guests to leave the area.

• Watches and reports irregularities, such as fire hazards, lost children, and alcoholic beverage violations.

• Ensures all signage and displays at the Viejas Outlet Center are all up to date, clean and well maintained.

• Schedules, coordinates, and oversees all events planned for the VOC.

• Ensures that a clean, safe, hazard-free work environment is maintained.

• Adheres to all company and department policies, procedures, and standard operating guidelines.

• Performs other duties as assigned.

All Team Members commit to delivering Viejas STYLE Service, our own unique delivery of hospitality service that creates an experience our Guests never want to leave. As a Viejas Team Member, your commitment to – and upholding of --- these standards is important and necessary to ensure Viejas is a place our Guests and Team Members enjoy as a place to stay, play, dine and work!

• Is a role model of the Viejas’s service culture.

• Leads by example and creates strong morale and engagement in his/her team.

• Communicates company and departmental goals and fosters open communication across the department.

• Fosters a culture of accountability, providing regular feedback to team members, including celebrating successes and addressing areas needing improvement.

• Manages conflict effectively; listens and assesses situations; takes action to resolve.

• Always interacts with internal and external guests with a positive attitude and professionalism.

• Frequently interacts with supervisors, guests, and/ or functional peer managers, normally involving matters between functional areas, other divisions or units, or guests and the company. Often must lead a cooperative effort among members of a project team.

• Provides immediate supervision to a unit or group of team members, assigning tasks, checking work at frequent intervals, and maintaining schedules. A portion of time is normally spent performing individual tasks related to the unit or sub-unit.

• Bachelor’s degree in marketing, business administration, or related area or equivalent in education and experience. Specific ICSC marketing training may be substituted for college degree.

• 2 to 5 years of related marketing experience, preferably with a shopping center and/or special events.

• Demonstrated strong customer service skills including enthusiastic, energetic, professional, friendly and courteous behavior at all times.

• Working knowledge of special events and trade shows with strong organizational experience.

• Proficient in Microsoft Word, Excel and Power Point.

• Excellent verbal, written, and/or interpersonal communication experience.

• Knowledge of sales technique and best practices.

• Ability to multitask and work in a fast-paced environment.

• Ability to adjust to and manage change effectively.

• Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardizations exist.

• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

• Must be dependable, timely and have high attention to detail.

• Must be flexible to work different shifts, evenings, and holidays.

The Viejas Band of Kumeyaay Indians is an equal opportunity employer. Consistent with tribal and federal law, the Viejas Band of Kumeyaay Indians applies Native American preference in hiring.

The Viejas Band of Kumeyaay Indians is an equal opportunity employer. Consistent with tribal and federal law, the Viejas Band of Kumeyaay Indians applies Native American preference in hiring.