Marketing and Communications Coordinator at Victoria… · Victoria

Victoria Women In Need Community Cooperative (WIN) is a non-profit community service cooperative that provides programs to support women, trans, non-binary, and Two-Spirit people along their journey between crisis, self-sufficiency, and wellness. We run seven (7) resale shop locations as well as an online shop and donation centre to be able to support us in funding our programs and operations.

If you are an experienced marketing and communications professional who can turn organizational priorities into clear campaigns, steward a community-focused brand, and represent an organization confidently across media and social channels, this could be the role for you. The successful candidate will join a diverse team of dedicated people who share WIN’s values and are committed to making a difference in the community.

• Type of Position: Full Time
• Location: WIN Pandora (785 Pandora Ave)
• Wage: $23.00-$25.00/hour (with paid breaks)
• Hours per week: 35-40 hours/week, primarily Monday to Friday; occasional evening or weekend availability may be required for media, campaigns, networking, or community events

This is a hands-on position leads WIN’s day-to-day marketing, brand, public relations, media relations, social media, and external communications across its programs, resale shops, fundraising initiatives, and community activities. Reporting to the Executive Director, this role turns organizational priorities into integrated plans and campaigns, manages public and media inquiries, owns WIN’s social media presence, and ensures the brand is represented consistently across channels.

Responsibilities Include (but are not limited to):

• Lead the development and day-to-day execution of an annual integrated marketing and communications plan that supports WIN’s programs, resale shops, fundraising priorities, goods donations, events, and community profile.
• Serve as WIN’s brand steward by maintaining brand standards and ensuring public-facing language, visuals, campaigns, and materials are consistent, accurate, inclusive, accessible, culturally respectful, and aligned with WIN’s mission and values.
• Develop and maintain an integrated editorial and campaign calendar in collaboration with fundraising, retail, program, and leadership staff.
• Plan and deliver public awareness, retail marketing, fundraising, goods-donation, and promotional campaigns, including objectives, audiences, key messages, calls to action, channels, budgets, and evaluation measures.
• Manage public and media relations, including monitoring and responding to media inquiries, draftingnews releases and key messages, coordinating interviews, preparing spokespeople, and serving as a spokesperson when designated by the Executive Director.
• Own WIN's social media strategy and content calendar across all approved platforms, including content development, community engagement, paid campaigns, moderation, and escalation of sensitive issues.
• Write, edit, and coordinate approval of public-facing content, including public statements, news releases, media responses, social media content, campaign messages, speeches, and key messages.
• Plan, write, and distribute WIN’s external newsletters and email communications, including audience segmentation, scheduling, and performance review.
• Develops relationships with local businesses and community contacts for donations of goods, in coordination with the Production Operations Manager and Marketing and Communications Coordinator.
• Guide marketing content and creative production across channels, including website, email, print, social media, retail locations, and community events, using internal support or external vendors as appropriate.
• Manage or prepare responses to public questions, online reviews, and sensitive social media comments, and consult the Executive Director when an issue may affect WIN’s reputation, participant privacy, or community relationships.
• Work with fundraising, retail, program, and leadership staff to identify marketing and communications needs, gather accurate information, and coordinate public-facing activities.
• Monitor media coverage, website and email activity, social media performance, campaign results, and community engagement; report on outcomes and recommend improvements.
• Support community partnerships and goods-donation initiatives through targeted marketing, communications, and promotional campaigns in coordination with the Production Operations Manager.
• Represent WIN at selected networking and community events to strengthen awareness, relationships, and community engagement.
• Lead marketing and communications for WinSiders, including customer engagement campaigns, promotional messaging, and performance analysis, in partnership with Retail and Operations.
• Set communications priorities and provide approved copy, templates, and brand guidance to staff for website updates, posters, internal updates, andf other support materials.
• Perform other related duties as required.

Skills, Education, and Experience:

• Diploma or degree in Communications, Public Relations, Journalism, or a related field. An equivalent combination of relevant education and progressively responsible experience may be considered.
• Minimum of three (3) years of related experience that includes external communications, public or media relations, social media, and multi-channel content.
• Exceptional writing, editing, proofreading, and verbal communication skills, with the ability to adapt messaging for different audiences and situations.
• Demonstrated sound judgment when responding to media, public complaints, sensitive issues, confidential information, participant stories, and reputational concerns.
• Experience developing and implementing integrated marketing, communications, public relations, and social media plans and evaluating results.
• Experience managing organizational social media accounts, online engagement, website content, email marketing, and paid digital campaigns, including the use of analytics to improve results.
• Ability to work independently, prioritize competing demands, respond promptly to emerging issues, and identify when Executive Director approval is required.
• Strong interpersonal and relationship-building skills with staff, donors, community partners, media, volunteers, and members of the public.
• Understanding of inclusive, accessible, trauma-informed, and culturally respectful communications practices.
• Working proficiency with social media management and analytics tools, content management systems, email marketing platforms, and Canva, Adobe Creative Suite, or similar design tools. Photography, video, and search engine optimization experience are considered assets.
• Experience in a non-profit, social enterprise, retail, fundraising, or community-based environment is considered an asset.
• Reliable transportation for travel between WIN locations and attendance at community events.
• Commitment to WIN’s mission, vision, and values.

Other:

The position is based primarily at the WIN Administration Office on Pandora Avenue, with work at WIN’s resale shops and other locations for networking and/or events as needed.

Why Work at WIN?

At WIN, we believe in supporting both our team and our community. When you join us, you’ll enjoy:

• Employee Assistance Program: Confidential support and resources for your well-being.
• Extended Health & Dental Benefits*: Comprehensive health and dental coverage for eligible full-time employees.
• Retirement Savings Options*:
• RRSP and TFSA options to help you plan for your future.
• Store Discount*: Save while supporting WIN’s mission.
• Co-op Membership*: Have a voice in shaping our cooperative
• Paid Time Off: Because work-life balance matters.
• Purpose-Driven Work: Be part of a team making a meaningful difference in the community.

*Available to eligible employees following the applicable waiting period.

Join WIN and be part of something bigger!

WIN actively encourages applications from members of groups with historical and/or current barriers to equity, including, but not limited to, persons who identify as women, members of groups that commonly experience discrimination due to race, ancestry, color, religion, and/or spiritual beliefs or place of origin, Indigenous peoples, persons with visible and invisible disabilities, 2SLGBTQIA+ persons, Trans and gender variant persons and others with the skills and abilities and knowledge to engage productively with diverse communities.

Only candidates chosen for interviews will be contacted.

Job Type: Full-time

Pay: $23.00-$25.00 per hour

Benefits:

• Dental care
• Extended health care
• On-site parking
• Store discount
• Vision care

Application question(s):

• Are you currently (or have you ever been) an employee or volunteer at Victoria Women in Need Community Cooperative?
• Please indicate your general availability for a phone screening, in-person interview, and job-related testing over the next two weeks. Please include the days and times you are generally available.
• This is a full-time position with regular hours expected between 9:00 a.m. and 5:00 p.m., Monday to Friday. However, the position requires flexibility to work outside of these hours occasionally as needed for networking or events. Please indicate your availability to work these hours and identify any regular restrictions on your availability.

Language:

• English (required)

Work Location: In person