Brand and Marketing Manager - Bankstown Central at Vicinity… · NSW

Brand and Marketing Manager - Bankstown Central

Location: NSW

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The key purpose of this role is to contribute to the development and implementation of each Centre’s brand strategy and annual marketing plan. The role supports the Centre’s Vision, Strategy and Action (VSA) planning process by providing marketing input that helps identify and deliver on key opportunities for the Centre.

This role is responsible for developing and delivering commercial marketing strategies across brand awareness, digital, local activations, partnerships, campaigns and promotions. The role also identifies opportunities to support retailer business objectives through locally tailored marketing plans that respond to the needs of consumers and the unique context of each Centre.

Please note: This role is an initial 12 month maternity leave contract

Key Accountabilities

People Leadership

• All elements of the annual performance cycle are completed by the due date (including goal setting, mid-year reviews, EOY conversations).
• Regular 1:1’s, team meetings and development conversations conducted - minimum monthly cadence.
• Performance issues are managed in an effective and timely manner.
• Quarterly development conversations conducted with all team members.
• 100% of compliance training is completed on time for team.
• All health and safety, risk and compliance requirements are delivered across the team.
• Effective management of budgets as per forecast with demonstrated focus on managing cost.
• Demonstrated commitment to building own capability as a people leader.

Strategic Marketing

• Collaborate to develop the brand and marketing strategies for the centre which will be aligned to the Vicinity Marketing Strategy and Vision Strategy and Action Plan (VSA’s).

• Deliver and align with the Vicinity Marketing Strategy and asset cluster plan for the centre.

• Thorough understanding of consumer segmentation and key target markets in order to develop strategies that create value and deliver an ROI.

• Plan, manage and execute strategic campaigns, activations, and projects consistently to timelines and budgets.

• In conjunction with the Digital and Social Specialist develop and implement social and digital strategies, activity, monitoring and reporting, to support the cluster and centre marketing plans.

• Centre operational support will be required from time to time including and not limited to duty management shifts, centre walks, hoarding management and onsite contractor support.

• Strong understanding of retailer businesses and engagement, always ensuring regular and meaningful communication and reporting with the retail partners.

• Support the localisation of the national ESG strategy including relationship management and data reporting.

• Administrative and Reporting duties will include but are not limited to preparing reports and attending Joint Venture Meetings and regional meetings; and the performance management of regional traffic, sales and campaign PIR’s and relevant risk, security and compliance training reporting.

• Financial and budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budgeting and planning process.
  

Key Role Relationships

• Brand & Marketing Manager
• Marketing Leadership Team
• Head of Brand & Marketing
• Digital & Social Specialists
• Leasing Managers & Executives
• National Marketing
• Centre Management Teams
• Mall Leasing & Vacant Shop Income
• Property Analysts
• Data Science & IT
• Legal, Risk, Compliance & Governance

Experience & Capabilities

ESSENTIAL EXPERIENCE (what you have done)

• Minimum 7 years’ experience in retail or brand marketing, with a strong focus on modern, results-driven marketing.
• Demonstrated ability to analyse customer insights and local market dynamics to shape effective marketing strategies.
• Experience in developing and maintaining strategic relationships across cross-functional teams and broader regions.
• Proven capability in delivering successful outcomes across both event management and project-based initiatives.
• Consistent track record of driving value through well-executed campaigns aligned to financial performance objectives.
• Background in applying a consumer-led approach to marketing that targets key segments and drives business growth.
• History of challenging conventional ways of working to identify more efficient and effective solutions.
  

CRITICAL KNOWLEDGE (what you have done)

• Strategic marketing frameworks including data and insights interpretation, campaign planning, and multichannel execution.
• Awareness of legal, risk and compliance requirements relevant to brand and marketing practices.
• High-level proofreading and editing skills to ensure quality, consistency and clarity across communications.
• Strong verbal and written communication skills tailored to diverse audiences and stakeholder groups.
• Understanding of financial principles including budgeting, forecasting and performance analysis within a marketing context.
• Capability in managing timelines and resources through effective organisational and project management techniques.
  

CAPABILITIES (what you have done)

• Develop Strong Stakeholder Relationships - Identify, nurture and strengthen diverse stakeholder relationships - Intermediate.
• Strategic Thinking - Apply a proactive, future-oriented process that involves analysing complex situations, anticipating challenges, and developing actionable strategies to achieve long-term goals - Intermediate.
• Consumer-Led - Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy - Intermediate.
• Customer Focused - Understand various customer stakeholders and always consider their needs when making decisions - Intermediate.
• Data Driven Decision Making - Use data, metrics and facts to guide decisions, rather than relying on intuition or experience - Foundational.
• Digital Acumen - Understand and effectively use digital technologies and channels to develop strategies driving growth and engagement in the digital space - Intermediate.
• Demonstrate Financial Acumen - Understand how the business operates, the market dynamics and what must be done to be a successful business, both for the short term and longer term - Intermediate.
• Problem Solving - Use logic and methods to solve problems with effective solutions - Advanced.
• Effective Communication - Convey messages effectively, enhancing their ability to engage, inform and inspire their audience - Advanced.
• Brand Positioning - Design the Centre's offering and image to occupy a distinctive place in the mind of the target market - Intermediate.
• Brand & Marketing Financial Governance - Know what must be done to demonstrate responsible and commercial stewardship of Marketing Promotional Funds - Intermediate.
• Digital Marketing - Use digital marketing channels to engage, inform and influence customers to be aware of us, to consider us, and to shop with us - Intermediate.
• Digital Marketing Products & Platforms - Leverage digital tools and technologies to optimise marketing processes and enhance customer experiences - Foundational.
• Media Management - Strategically plan, execute and optimise paid media advertising across through the line marketing campaigns, ensuring efficient use of budget to maximise reach, engagement and conversions - Intermediate.
• Creative Development - Drive marketing success through effective brainstorming, creative problem solving, understanding of brands and campaign objectives, and staying ahead of industry trends - Intermediate.
• Sponsorships & Partnerships - Connect with like-minded brands to create shared value - Intermediate.
• Campaign Planning & Management - Deliver the right program, at the right place and the right time; meeting KPIs and having an in-depth understanding of every facet of Brand & Marketing at Vicinity - Intermediate.
• Market & Consumer Research - Find, gather, analyse and interpret a wide array of information to solve business problems - Intermediate.
  

PERSONAL ATTRIBUTE

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:

Respect:

• We listen to and acknowledge each other's views
• We have difficult conversations with care

Integrity:

• We back our words with the right actions
• We do the right thing, no matter the situation

Customer Focus:

• We nurture a genuine connection with our customers
• We consider customer needs when making decisions

Collaboration:

• We invite the right people to the table
• We balance consensus with decisive actions

Excellence:

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options

• Birthday leave & purchased additional leave

• $1,000 worth of VCX securities rewarded for eligible team members

• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence. They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: talent.acquisition@vicinity.com.au

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.