Designer: Brand & Interactive Systems (Via, Remix,… at Via · NYC…

Summary: Via is a leading transportation technology provider on a mission to enhance public transportation systems. The Designer: Brand & Interactive Systems role focuses on creating impactful design solutions that enhance brand identity and support marketing efforts using AI-driven workflows. Responsibilities: - Design the future of Transit (B2C Growth): Design the systems powering Via and Citymapper's communication to riders in hundreds of cities across all touchpoints: in-app messaging, environmental wayfinding, bus stop signage, and in-vehicle communication - Design the future of Gov-tech (B2G Go-to-Market): Design the systems powering the company’s B2B communications, including event packages, webinars, whitepapers, blogs, newsletters, and landing pages - Establish AI-native workflows: Use AI to elevate our creativity, scale our output, and significantly reduce production cycles - Build self-serve design tools: Develop accessible tools, intelligent templates, and automated systems that empower the wider team to independently generate high-quality, on-brand collateral at scale - Bridge Brand and Product: Partner with Product teams to ensure our brand identity flows seamlessly through the interfaces our partners and riders use every day, and to maximize the impact of our tech in marketing deliverables - Tackle diverse projects: Typical deliverables include transit network branding, product launch campaigns, interactive demos, generative brand toolkits, scalable templates for case studies and social media, and investor communication packages Required Qualifications: - A world-class designer: You have a portfolio demonstrating exceptional talent and a deep understanding of foundational design, brand, and interaction principles - A big-picture thinker: You can seamlessly move between high-level conceptualization and pixel-perfect execution under tight deadlines - An AI expert: You are highly proficient in generative AI design and continuously refine your Claude/Gemini setup. You know exactly which tool to pick to get the best out of a project - Technically curious: You have experimented with node-based generative workflows (ComfyUI, Krea.ai, Weave, etc.) and understand how to build the most efficient creative workflow for any given task - A master of your tools: You are highly proficient with Figma and the Adobe Creative Suite Preferred Qualifications: - A great portfolio: We care about the quality of your craft and the depth of your thinking. Show us your best work - Creative systems: An ability to build design systems or tools that empower cross-functional teams to generate on-brand collateral at scale - AI-Native workflows: Real-world examples showing how you've integrated generative AI tools into a pipeline to drastically reduce production cycles, explore rapid iterations, or increase creative impact - Brand into Interaction: Examples of turning a static brand identity into highly engaging interactive experiences - Caring about the details: An uncompromising eye for visual design, typography, and interaction design Required Skills: Brand Design, Interactive Design, Generative AI Design, Node-based Generative Workflows, Figma, Adobe Creative Suite, Design Systems, AI-Native Workflows, Visual Design, Typography, Interaction Design, Big-picture Thinking Benefits: Free medical plans, 401K matching