Designer: Brand & Interactive Systems (Via, Remix,… at Via · NYC…

Summary: Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. As a Designer: Brand & Interactive Systems, you will operate at the intersection of brand identity and interactive design, creating high-impact campaign packages and tools to support Via's go-to-market activities. Responsibilities: - Design the future of Transit (B2C Growth): Design the systems powering Via and Citymapper's communication to riders in hundreds of cities across all touchpoints: in-app messaging, environmental wayfinding, bus stop signage, and in-vehicle communication - Design the future of Gov-tech (B2G Go-to-Market): Design the systems powering the company’s B2B communications, including event packages, webinars, whitepapers, blogs, newsletters, and landing pages - Establish AI-native workflows: Use AI to elevate our creativity, scale our output, and significantly reduce production cycles - Build self-serve design tools: Develop accessible tools, intelligent templates, and automated systems that empower the wider team to independently generate high-quality, on-brand collateral at scale - Bridge Brand and Product: Partner with Product teams to ensure our brand identity flows seamlessly through the interfaces our partners and riders use every day, and to maximize the impact of our tech in marketing deliverables - Tackle diverse projects: Typical deliverables include transit network branding, product launch campaigns, interactive demos, generative brand toolkits, scalable templates for case studies and social media, and investor communication packages Required Qualifications: - A portfolio demonstrating exceptional talent and a deep understanding of foundational design, brand, and interaction principles - Ability to seamlessly move between high-level conceptualization and pixel-perfect execution under tight deadlines - Highly proficient in generative AI design and continuously refine your Claude/Gemini setup - Experience with node-based generative workflows (ComfyUI, Krea.ai, Weave, etc.) and understanding how to build the most efficient creative workflow for any given task - Highly proficient with Figma and the Adobe Creative Suite Preferred Qualifications: - A great portfolio that shows the quality of your craft and the depth of your thinking - Ability to build design systems or tools that empower cross-functional teams to generate on-brand collateral at scale - Real-world examples showing how you've integrated generative AI tools into a pipeline to drastically reduce production cycles, explore rapid iterations, or increase creative impact - Examples of turning a static brand identity into highly engaging interactive experiences - An uncompromising eye for visual design, typography, and interaction design Required Skills: Brand design, Interactive design, Generative AI design, Node-based generative workflows, Figma, Adobe Creative Suite, Creative systems, AI-native workflows, Visual design, Typography, Interaction design, Big-picture thinking Benefits: Free medical plans, 401K matching