Sales Coordinator at Veritas Automata in Medellín, Antioquia, Colombia

Company Description

Veritas Automata is a technology consulting and software development company dedicated to delivering innovative solutions that drive business success. Combining expertise in automation, AI, cybersecurity, and advanced technology, we help organizations improve efficiency, strengthen resilience, and accelerate growth.

We work with clients across industries to solve complex business and technology challenges through practical, scalable solutions, and we place experienced operators alongside client teams to extend their capacity. Our culture values innovation, accountability, collaboration, and continuous learning, creating opportunities for talented professionals to make a meaningful impact.

Job Description

Veritas Automata is seeking a Sales Coordinator to serve as dedicated execution support for a client organization's CEO and sales leadership. The Sales Coordinator provides upstream prospecting, LinkedIn and Sales Navigator outreach, meeting and demo scheduling, and Salesforce hygiene.

This is a full-time remote role for a highly organized, proactive professional located in LATAM who can work effectively with a U.S.-based leadership team. The Coordinator focuses on doing the work well and consistently: building prospect lists, running LinkedIn and Sales Navigator outreach, scheduling meetings and demos, and keeping Salesforce clean and current. The client sets direction and priorities; the Coordinator executes them with accuracy, speed, and follow-through.

Core Responsibilities

Upstream prospecting and list building

• Research companies, contacts, industries, buyer personas, and target accounts to build high-quality prospect lists aligned with the client's ideal customer profile and direction.
• Enrich and maintain prospect and account data, including titles, company details, LinkedIn profiles, email addresses, outreach status, and engagement history.
• Prepare targeted lists ahead of conferences, campaigns, and events as directed, including identifying prior attendees and relevant contacts.

LinkedIn and Sales Navigator outreach

• Execute outbound LinkedIn and Sales Navigator outreach and connection sequences against defined target lists.
• Send and manage cold email and follow-up sequences using approved messaging and templates.
• Personalize outreach within the brand and messaging guidelines set by the client and marketing.
• Monitor responses, track engagement, and escalate qualified replies promptly to the appropriate person.

Meeting and demo scheduling

• Schedule discovery calls, demos, client meetings, and follow-up conversations.
• Coordinate executive calendars across multiple time zones with accuracy and professionalism.
• Coordinate webinar and event logistics as needed, including registration, reminders, attendance tracking, and post-event follow-up.
• Confirm, reschedule, and follow up on meetings to reduce no-shows and keep the calendar current.

Salesforce hygiene and CRM operations

• Maintain accurate Salesforce records for leads, contacts, accounts, opportunities, activities, and pipeline updates.
• Own day-to-day CRM hygiene by correcting stale records, duplicates, incomplete data, and logging gaps.
• Log activities and update stages consistently so the pipeline reflects reality.
• Produce recurring activity, outreach, and pipeline reports for leadership review as directed.

Execution support and follow-through

• Track and complete follow-ups so nothing slips through the cracks.
• Keep leadership informed of status, blockers, and items needing a decision.
• Follow established processes and outreach templates, and flag practical improvements for leadership to consider.
• Reduce administrative burden on the CEO and sales team so they can focus on closing.

Qualifications

Required Qualifications

• 3 to 5 years of experience in sales operations, sales administration, business development support, revenue operations, executive support, or a related execution-focused role.
• Excellent written and spoken English communication skills.
• Hands-on experience with LinkedIn outreach, LinkedIn Sales Navigator, cold email, and lead research.
• Hands-on experience with Salesforce, including data entry, activity logging, and hygiene.
• Strong organizational skills, attention to detail, and follow-through.
• Ability to take direction and execute reliably in a remote environment with limited day-to-day supervision.
• Comfortable supporting a U.S.-based leadership team and collaborating across time zones.
• Ability to manage calendars, coordinate meetings, and track follow-ups professionally.
• Comfortable operating in a KPI-driven environment with measurable activity expectations.
• Full-time availability.

Preferred Qualifications

• Experience supporting a CEO, founder, sales executive, or business development leader.
• Experience within a technology services or professional services environment.
• Experience with sales engagement or data tools.
• Experience creating basic Salesforce reports and activity dashboards.
• Experience coordinating webinars, virtual events, and executive follow-up.
• Comfortable in startup, growth-stage, or entrepreneurial environments where priorities evolve rapidly.

Soft Skills

• Excellent written and verbal communication in professional business English.
• Highly organized with exceptional attention to detail and follow-through.
• Strong ownership of assigned work and accountability for outcomes.
• Takes direction well and executes reliably without needing constant oversight.
• Professional judgment when interacting with prospects, clients, executives, and internal stakeholders.
• Ability to manage multiple priorities while maintaining quality and responsiveness.
• Comfortable working with KPIs, metrics, and performance expectations.
• Adaptable and comfortable operating in evolving environments.

Additional Information

We are an equal-opportunity employer and prohibit discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, gender, sexual orientation, age, disability, or any other status protected by the laws or regulations in our locations.