Varsity Brands→
Pro Cheer League Coach at Varsity Brands in Memphis, TN
Job Description
VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
Summary/Objective
As a Pro Cheer League Coach, you'll play a key lead role in the launch of a first-of-its-kind professional cheer league. Combining elite coaching, safety-first expertise, and a passion for performance, you’ll be instrumental in training and developing top-tier athletes to perform on a national stage. This position calls for energy, organization, and a team-first mindset in a high-visibility, high-performance environment.
Pro Cheer League Coaches represent Varsity Brands and uphold company core values with the highest standards of conduct and professionalism.
SPIRIT – PASSION – INNOVATION – RESPECT – INTEGRITY - TRANSPARENCY
Job Responsibilities
• Coach elite athletes in high-performance cheer: stunts, pyramids, baskets, tumbling, and conditioning.
• Run structured practices focused on strength, skill development, and routine consistency.
• Design, teach, and clean show-stopping routines along with Team Managers.
• Ensure safety protocols are strictly followed, in line with Varsity Spirit’s standards.
• Mentor and motivate athletes with professionalism, discipline, and encouragement.
• Serve as a brand leader at practices, league events, media appearances, and community activations.
• Support game-day execution: warm-ups, formations, timing, and backstage coordination.
• Foster a positive, coachable, and growth-oriented team culture.
• Collaborate with league management, media teams, and sponsors to enhance event execution and athlete visibility.
• Maintain a calm, prepared, and professional presence at all times.
Knowledge, Skills, Abilities
• Experience coaching cheer at the high school, collegiate level.
• Strong technical knowledge in stunting, tumbling, choreography, and spotting.
• Ability to lead and communicate effectively with high-performance athletes and staff.
• Comfortable in public-facing roles, including media and sponsor-facing responsibilities.
• Organized, dependable, and efficient under pressure.
• Excellent judgment and awareness in identifying risks and enforcing safety measures.
• Must be at least 18 years old.
• Must be travel-ready and committed to full-season participation.
Education, Certification and Experience
• High school diploma or GED preferred; advanced certification or college degree preferred.
• Certification in safety and cheer coaching (e.g., USA Cheer, Varsity Spirit) strongly preferred.
• Experience in mentorship, athletic development, or team management.
Compensation & Perks
Competitive hourly pay
Travel to and from Pro Cheer League Events
Varsity Spirit designed Pro Cheer League Uniform
Travel & Physical Requirements
Pro Cheer League Coaches must be prepared to travel regularly, especially on weekends and for multi-day trips. Must maintain the physical stamina required to demonstrate technique and support athlete conditioning. Coaches should be comfortable operating in high-energy, high-pressure environments including games, media events, and live performances.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Varsity Brands Ownership Program
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.