Regional Commercial Director, EMEA at Vantage in London, England, GB

Reports to: Chief Revenue Officer

Location: EMEA (Regional Hub / Remote)

Position Overview

As retail media networks scale, complexity increases. More stakeholders, deeper integrations, and more revenue tied directly to performance. What gets sold must launch successfully and continue to operate, optimize, and scale with precision.

At Vantage, Delivery is where commercial commitments become measurable outcomes. It is the engine that turns integrations into active campaigns, optimized performance, and sustained revenue growth.

The Regional Commercial Director, EMEA at Vantage is a pivotal leadership role responsible for driving revenue growth and establishing our footprint as the premier, end-to-end retail media platform across the EMEA region. This individual will architect and execute our regional sales strategy, build high-value partnerships across diverse markets, and lead business development efforts tailored to the unique EMEA landscape.

The ideal candidate possesses deep expertise in Retail Media Networks (RMNs), AdTech, or MarTech and has a proven track record of scaling high-performing teams within the complexities of the European and Middle Eastern markets (including GDPR compliance and localized retail nuances). You will work closely with global marketing, product, and customer success teams to ensure Vantage’s solutions resonate across borders.

Being a founding member of our EMEA team this role has potential to expand as a Regional GTM Leader.

Key Responsibilities

EMEA Sales Strategy & Execution

• Develop and implement a comprehensive EMEA-specific sales strategy to capture market share in a fragmented landscape.
• Identify and penetrate high-growth markets within the region, tailoring the approach to local retail ecosystems.
• Set regional KPIs and revenue targets that align with global company objectives while accounting for local market maturity.

Business Development & Regional Partnerships

• Expand Vantage’s regional client base by securing strategic partnerships with major EMEA retailers,
• Cultivate relationships with Retail Media Network Leaders and C-suite executives, positioning Vantage as the bridge for cross-border retail media success.
• Act as a thought leader within the EMEA AdTech community, representing Vantage at key regional events and forums.

Regional Team Leadership & Enablement

• Recruit, mentor, and scale a diverse, high-performing EMEA team capable of navigating complex, consultative, and multi-lingual sales cycles.
• Bridge the gap between regional needs and global product roadmaps, ensuring sales collateral and GTM strategies are localized and effective.
• Foster a culture of excellence, providing the coaching necessary to win in a highly competitive enterprise environment.

Pipeline & Revenue Management

• Manage the full EMEA sales funnel, ensuring a healthy and predictable pipeline through sophisticated CRM hygiene.
• Lead complex negotiations, managing regional pricing strategies and contract legalities (e.g., localized Data Processing Agreements).
• Provide accurate revenue forecasting for the EMEA territory to the CRO and executive leadership.

Client Success & Localized Growth

• Partner with Customer Success to ensure seamless onboarding that respects local language and service requirements.
• Drive expansion revenue through strategic upselling, ensuring Vantage becomes the "operating system" for our clients' retail media businesses.

Skills & Qualifications

• 10+ years of experience in B2B Sales Leadership, specifically within Retail Media, AdTech, or MarTech across EMEA markets.
• Proven track record of scaling enterprise sales operations from "early-stage" to "market-leader" within the region.
• Deep Market Knowledge: Robust understanding of the EMEA retail landscape, programmatic advertising, and regional privacy regulations (GDPR/ePrivacy).
• Leadership: Demonstrated ability to lead remote or distributed teams across different time zones and cultures.
• Communication: Exceptional negotiation and presentation skills; fluency in English is required, and proficiency in an additional major European language (French, German, Spanish) is a significant plus.
• Technical Savvy: Expert-level proficiency in CRM tools (Salesforce/HubSpot) and a data-driven approach to sales coaching.
• Agility: A strategic thinker who is comfortable "rolling up their sleeves" in a fast-paced, high-growth environment.

About Vantage Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in-store advertising. With a global presence in North America and Asia-Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers like The Home Depot to power their retail media programs.

For a closer look at what we do, our culture, and our benefits, check out our about us and careers pages.

Remote-First, Based in Toronto Vantage is proudly headquartered in Toronto, but we’re a remote-first team spread across North America (and beyond). Our flexible work philosophy means team members can thrive from wherever they do their best work—whether that’s from a home office, a local café, or while adding stamps to their passport. With a remote-friendly setup, home office support, and annual company retreats, we stay connected, collaborative, and energized—no matter the time zone.

Vantage’s Commitment to Diversity, Equity, and Inclusion

Vantage Analytics is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage all individuals to apply for positions that fit their passions.

We promote equality and strive to provide all current and prospective employees with support and opportunities. Reasonable accommodations are available to job applicants on request and throughout the application process.

How Vantage Uses AI in the Recruitment Process

At Vantage, we use AI-enabled tools to support our hiring process. This may include using AI to help organize, screen, and assess applications. We are committed to using these tools responsibly, and ensuring every candidate is treated fairly throughout the process.

All hiring decisions at Vantage are made by our team. Who we invite to work at Vantage is a decision we only trust ourselves to make.

What's Next? We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.

As part of the final stages of our hiring process, all candidates will be required to successfully complete a criminal background check.