Marketing Strategist, Enterprise Initiatives &… at Vanguard · Malvern

Marketing Strategist, Enterprise Initiatives & Thought Leadership Location: Malvern, PA We are seeking a seasoned Senior Marketing Manager to lead strategic marketing efforts across enterprise initiatives and thought leadership programs. This role is instrumental in shaping Vanguard’s B2C strategy for high-priority campaigns such as Expense Ratio Reduction and Investor Choice, while also architecting a department-wide thought leadership roadmap that amplifies Vanguard’s voice across Personal Investor, Advice, and Wealth Management audiences. You will collaborate cross-functionally with product teams, Brand, PR, Investor Research, Strategic Communications, and Business SMEs to uncover client needs and internal insights, translating them into compelling, outcome-driven campaigns. This role demands a visionary marketer with a proven ability to drive net-new strategy in complex, matrixed environments, and to influence senior stakeholders across the organization. Key Responsibilities Strategic Leadership: Define and lead enterprise-wide marketing strategies that align with business objectives, drive growth, and elevate Vanguard’s brand positioning. Thought Leadership Development: Build and execute a scalable thought leadership strategy and content development ecosystem that positions Vanguard as a trusted authority across key client segments. Cross-Functional Collaboration: Partner with senior leaders, product marketing, communications, and business units to ensure enterprise initiatives are seamlessly integrated into broader marketing efforts. Strategic Oversight: Direct the organization to execute multi-channel campaigns (web, email, social, events, webinars) that deliver measurable impact and resonate with target audiences. Insight-Driven Planning: Leverage industry trends, competitive intelligence, and consumer insights to inform strategic planning and content development. Performance Measurement: Develop and own a robust measurement framework to evaluate marketing effectiveness, track KPIs, and optimize performance. Risk & Compliance Oversight: Ensure all marketing activities meet compliance, legal, and audit standards, maintaining rigorous controls and governance. Executive Communication: Craft high-impact materials and presentations that articulate marketing strategy, performance, and value to senior stakeholders. Team Leadership & Mentorship: Provide strategic guidance and mentorship to junior team members, fostering a culture of excellence, collaboration, and continuous learning. Qualifications Minimum eight years related work experience, three years of marketing experience. Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets. Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.