Content Strategist Lead at Valtech in Toronto, Ontario, CA

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience.

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries.

We are proud of:

• The work we do and the innovation we drive
• Our values of share, care and dare
• A workplace culture that fosters creativity, diversity and autonomy
• Our borderless, global framework, which enables seamless collaboration

The role

As a Content Strategist Lead, you are passionate about experience innovation and eager to push the boundaries of what’s possible. You bring 8+ YEARS of experience, a growth mindset and a drive to make a lasting impact. We are looking for an experienced Content Strategist for a short-term discovery engagement to bring order to the content structure across 10 Marketing Websites. This is a foundational, pre-build phase of work: the strategist will determine what content migrates, what retires, and what must be built net-new — establishing a governed content model before a single line of code is written for the platforms that will host it. This role also includes an SEO/GEO (Generative Engine Optimization) analysis to assess how ready existing content is to perform in AI-mediated and agentic search experiences, ensuring the resulting content architecture is built for both traditional discovery and emerging AI-driven consumption.

You will thrive in this role if you are:

• A curious problem solver who challenges the status quo
• A collaborator who values teamwork and knowledge-sharing
• Excited by the intersection of technology, creativity and data
• Experienced in Agile methodologies and consulting (a plus)

Role responsibilities

• Define the content strategy for the multiple B2B & B2C & D2C marketing website, aligned to broader brand and business objectives.
• Develop content models in partnership with UX, design, and development teams.
• Create and maintain a content governance framework, including application tone of voice and review workflows suited to a highly regulated industry.
• Conduct content performance audits and gap analyses across existing digital properties.
• Partner with subject matter experts (engineers, safety/compliance teams, product marketing) to source and validate technical content.
• Ensure all content complies with relevant industry, legal, and regulatory guidelines.
• Inventory and audit content across 10 marketing websites.
• Map existing content against content types and component categories and page templates.
• Identify redundancies, gaps, and inconsistencies across the website portfolio.
• Define and document the optimal, governed content type/component set for the future-state platform(s).
• Produce a rationalized content model and governance recommendations.
• Conduct an SEO and GEO (Generative Engine Optimization) analysis of existing content across both brand portfolios.
• Evaluate content structure, semantic clarity, and metadata against best practices for both traditional search and AI/LLM-driven discovery (e.g., agentic search, AI Overviews, answer engines).
• Assess "AI readiness" of current content and flag structural or editorial gaps that would limit performance in an agentic content experience.
• Deliver findings and recommendations that inform both the content model and future content production standards.

Must have qualifications

To be considered for this role, you must meet the following essential qualifications:

• 8-10+ years of experience in content strategy, ideally including large-scale, multi-site or multi-brand content audits and rationalization.
• Demonstrated experience defining content models, content types, and component taxonomies for CMS-driven platforms.
• Working knowledge of SEO fundamentals and familiarity with emerging GEO / AI search optimization practices (structured data, semantic markup, content structuring for LLM retrieval).
• Experience in regulated or highly structured content environments.
• Strong facilitation and documentation skills — this role requires producing artifacts for agency and client use to support CMS development.
• Comfortable working independently in a compressed, deadline-driven engagement.
• Knowledge of industry standard tools such as Miro, Excell, Jira, Confluence, PowerPoint, Claude, Co-Work, ChatGPT.
• Advanced English Level.

Nice to have qualifications

• Prior agency or consultancy experience.
• Experience working in health, nutrition, life sciences, or CPG industries.

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn.

Commitment to reaching all kinds of people

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all.

The benefits

This is a part-time (20 hours weekly) position based in Canada/Toronto. The offered salary range is $60-$90 hourly, depending on experience and location.

Beyond a competitive compensation package, we offer:

• Flexibility, with remote and hybrid work options (country-dependent)
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.

Your application process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know.

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world.

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more.

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate.

Are you ready to create what’s next? Join us.