Valnet | Performance Marketing Specialist at Valnet · Montreal

Type: Full-time

The Role

What We’re Looking For:

• Plan, launch, and optimize paid campaigns across platforms such as Google Ads (Search/Discover/YouTube), Meta, TikTok, X, Reddit, and/or programmatic partners (channel mix based on business needs).
• Own performance outcomes (CPA/CAC, ROAS where applicable, CTR, CPC, conversion rate, session quality), and report weekly/monthly insights with clear recommendations.
• Run structured experiments (A/B and multivariate tests) on targeting, bidding, creatives, and messaging—maintaining an always-on testing pipeline.
• Develop audience strategies including remarketing, lookalikes, interest targeting, contextual targeting, and lifecycle segmentation.
• Implement and maintain tracking using GA4, Google Tag Manager, pixels, and UTMs.
• Support monetization initiatives by driving traffic to the marketplace.
• Manage budgets and pacing across brands and channels, ensuring efficient spend and clear forecasting.
• Monitor market and platform trends (auto seasonality, model-year shifts, new features like PMax updates, attribution/privacy changes) and quickly translate them into execution.

Skills We’re Looking For :

• 2–5+ years hands-on experience in performance marketing / paid media (in-house, agency, or both).
• Proven ability to optimize to outcomes, not just clicks (conversions, subscriptions, lead-gen, revenue where applicable).
• Strong working knowledge of:
  • Google Ads (Search, YouTube, Discover; PMax a plus)
  • Meta Ads Manager
  • GA4 + Google Tag Manager, UTMs, pixels, attribution basics
• Comfortable analyzing performance in spreadsheets and BI tools (Looker Studio/Tableau a plus).
• Excellent written communication—able to translate numbers into clear actions and collaborate cross-functionally.
• Highly organized: campaign hygiene, documentation, experimentation discipline, budget pacing.

Nice to Have:

• Experience in media/publishing, high-volume content environments, or affiliate-driven models.
• Familiarity with SEO/content strategy and how paid can amplify editorial wins.
• Experience with YouTube growth or paid video creative testing.
• Programmatic, native (Taboola/Outbrain), or Reddit/X/TikTok experience.
• Basic SQL, BigQuery, or analytics engineering collaboration experience.