Sales Development Representative at UWorld in Coppell, TX

Our Mission

At UWorld, we believe that academic excellence is the pathway to opportunity. Our mission is to transform educational outcomes by providing educators and students with the highest quality, most rigorous learning tools available. Join us in shaping the future of College, Career, and Military Readiness (CCMR) in high schools across the country.

About the Role

The Sales Development Representative (SDR) is a foundational role in our College Readiness division, focused on driving new business opportunities for our AP-aligned instructional and assessment programs. This role is crucial for connecting UWorld’s solutions with district administrators and educators who are focused on boosting their academic accountability ratings (like CCMR) and increasing student performance on college-level exams.

The successful candidate will be a highly motivated self-starter with exceptional communication skills and a passion for education and measurable student success.

Key Responsibilities

1. Lead Generation and Outreach

• Targeted Outbound Prospecting: Conduct strategic research to identify and target high-potential school districts, specifically those with a clear need for CCMR and AP performance improvement.
• Multi-Channel Communication: Execute personalized, high-volume outreach campaigns using phone calls, email, and LinkedIn to schedule introductory meetings for the Account Executive team.
• Value Proposition Articulation: Clearly and concisely communicate the measurable impact of UWorld’s AP-focused solutions on student achievement and CCMR indicators.

2. Lead Qualification and Nurturing

• Needs Analysis: Conduct thorough qualifying calls to understand a prospect’s current challenges, budget, authority, need, and timeline (BANT).
• Content Strategy: Partner with Marketing to utilize case studies, white papers, and webinars, nurturing leads until they are sales-qualified opportunities.

3. CRM Management and Reporting

• Data Integrity: Meticulously track all sales activities, prospect interactions, and lead status updates in the CRM (Salesforce) to ensure accurate reporting and pipeline forecasting.
• Performance Metrics: Consistently meet or exceed monthly targets for calls, emails, qualified leads (SQLs), and set meetings.