Digital Experience Strategist at UW Health in Middleton, WI

DIGITAL EXPERIENCE STRATEGIST Location: United States Work Schedule:  This is a full-time, 40 hours per week, hybrid position, scheduled to work Monday through Friday with core hours between 8:00AM – 5:00PM.  The majority of the work is remote but will work onsite as needed by the department.   Be part of something remarkable   Serve as the lead for UW Health’s primary digital channels.   We are seeking a Digital Experience Strategist to: • Lead the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure high-quality experiences across channels. Apply analytics, audience insights and user experience best practices to inform recommendations and guide execution, while ensuring alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards.  • Lead and optimize the organization’s primary digital experiences – including websites, navigation and end-to-end user journeys – using analytics, UX best practices and audience insights to improve engagement, reduce friction and support enterprise goals • Partner with cross-functional stakeholders across marketing, IS, operations, clinical teams and HR to translate digital strategy into execution, influence priorities and deliver high-quality, accessible and brand-aligned digital experiences • Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation – including AI-enable publishing processes, A/B testing and digital standards stewardship – while mentoring junior team members and promoting operational excellence   At UW Health, you will have: • An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.  • Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance. • Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being. • Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement. • The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.   Qualifications • Bachelor's Degree in Digital marketing, communication, computer science or related field. Four (4) years of relevant experience may be considered in lieu of a degree, in addition to the required experience below Required   Work Experience • 3 years experience in digital strategy and/or content management with progressive responsibility, including experience with complex enterprise websites Required • Experience with healthcare websites Preferred • Experience with testing platforms Preferred   Our Commitment to Social Impact and Belonging UW Health is committed to fostering a workplace that creates belonging for everyone and is an Equal Employment Opportunity (EEO) employer. Our respect for people shines through patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day. It is the policy of UW Health to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.   Job Description   UW Hospital and Clinics benefits