Content Curator [Influencer Marketing] at Urbanic in New York, NY

Company Description

Urbanic is a brand created for the girl who lives and breathes the life of the glam. It is perfectly for the fashion-obsessed customer- where style is a concern and they write their own rules. They own it. They are it.

Job Description

Urbanic seeks an experienced Creator Communications Manager to develop consumer PR programs that support the company’s creator-focused efforts. This position will report to Urbanic’s Head of Marketing and will create a team focused on creator-centric initiatives, working closely with Urbanic’s partnership, community, and marketing teams.

THE TEAM

The content marketing team take inspiration from all social media platforms such as Instagram and TikTok as well as street style, vintage shopping, music, art, and the catwalk. It’s all about newness and finding and designing the most exciting content for our glam gen-z customer.

What You’ll Be Doing..

• Lead creator communications for URBANIC and across the Facebook family of apps, setting strategy with partnership, marketing, and community teams across areas like creator monetization, consumer-facing PR about creators, and creator events
• Manage communications around high profile partnerships with creators, brands, and publishers
• Build affiliate marketing program by working directly with existing affiliates to maximize their earnings, and find new affiliates to reach new audiences. Create affiliate marketing campaigns, including coupon set up, tracking links, copywriting and testing.
• Put systems and processes in place to connect Urbanic’s global teams and agencies to learnings and best practices from our internal efforts
• Drive growth and business goals in key regions working with growth, partnerships and community teams
• Derive brand’s quarterly influencer strategy and create weekly calendar’s
• Ensure our key messaging, narratives and FAQs scale to international teams
• Work with finance and HR teams to ensure our teams and agencies are set up with the budgets and resources they need to scale

Qualifications

We’d love to meet, someone with..

• Bachelor's degree in Communications, English or related field
• 5+ years of experience, both agency and in-house, with creator, consumer, vertical and partnership communications experience
• Experience managing campaigns and issues with partners and public figures
• Experience managing agencies and putting in place scalable processes to drive and measure results
• Experience drafting messaging materials, working with cross-functional groups and executives on press efforts
• Extensive influencer and teen Public Relations or Marketing experience with knowledge for the product Instagram
• Strong project management and decision-making skills
• Strong leader with extensive experience for helping teams succeed, and working in a fast-paced and growing cross-functional environment
• Background managing and scaling large global influencer campaigns and initiatives in areas related to areas like fashion or entertainment
• Experience working with startups and/or consumer internet companies

Additional Information

What's in it for you?

• Competitive salary & bonus
• Great team culture within a supportive and inclusive brand
• Health insurance, free private medical care, cycle to work scheme + more
• Best in class Learning & Development schemes and career development programmes
• 25 days holiday + never work on your birthday again!
• A dynamic social environment, from company-wide sports days, charity days, ‘Give A Week Away’ opportunities to visit our charity partners in India & company-wide celebrations to name just a few
• Huge staff discounts and sample sale
• And much more….

on will be kept confidential according to EEO guidelines.