GTM / Marketing at Unto Labs in San Francisco, CA

About Unto Labs

Unto Labs is a team of low-level engineers pushing distributed systems to the physical limits of modern hardware. We're building the next generation of blockchain technology, from core consensus primitives to performance-tuned networking stacks, on commodity servers.

About the Role

We are seeking a driven and strategic Go-to-Market (GTM) / Marketing lead to define and execute Unto Labs’ external presence and messaging. You will own the development and refinement of our marketing strategy, building brand narrative, crafting messaging for deeply technical products, and leading the charge on campaigns to engage wide-ranging audiences, including developers, partners, and the general public. You’ll collaborate across engineering, product, and creative to position Unto Labs as a leading infrastructure provider and distinctive technology brand.

Responsibilities

• Define and evolve Unto Labs’ marketing strategy, brand positioning, and messaging to reach both technical and mainstream audiences
• Design and execute campaigns for product launches, ecosystem milestones, developer events, and community initiatives
• Build scalable content and communication systems across web, social, and advertising channels
• Translate complex technical concepts—consensus protocols, cryptography, distributed systems—into clear and compelling storytelling
• Guide and produce collateral including website copy, pitch decks, press releases, blog posts, and multimedia
• Collaborate closely with engineering, product, and creative teams to capture and convey Unto Labs' unique value
• Drive GTM initiatives including partnerships, event presence, and outreach
• Measure and analyze marketing efforts to optimize reach and effectiveness

Qualifications

• 4+ years in GTM, brand marketing, or communications roles, preferably with technical or startup organizations
• Proven ability to shape messaging for highly technical products and communicate to broad audiences
• Experience building out marketing campaigns and brand strategy from early stage
• Skilled at distilling complex topics into approachable narratives for both technical and non-technical stakeholders
• Excellent written, verbal, and visual communication skills
• Comfortable working in a fast-paced, dynamic startup environment

Nice to Have

• Experience with video production, design, or multimedia storytelling
• Familiarity with blockchain, crypto, or distributed systems
• Portfolio demonstrating brand, campaign, or product marketing

Why Join Us?

• Shape and own the GTM and marketing function at a company at the frontier of distributed systems and blockchain innovation
• Collaborate with a founding team of world-class engineers to define the voice of groundbreaking technology
• Influence company direction as an early hire with room to grow
• Work with top-tier tools and budgets in a flexible, supportive environment

Compensation and Benefits

• Competitive salary and significant equity upside
• Flexible work environment
• Unlimited vacation policy
• Health insurance
• Hardware and tool allowance
• Conference and learning budget