Senior Executive, Marketing at Universal… · Singapore

Senior Executive, Marketing Location: Singapore, Singapore We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry. We are in search of a Senior Executive, Marketing to be based in Singapore. You Eat, Live, Breathe Music Creativity runs in your blood What you’ll do: Campaign Strategy & Execution Develop and lead Singapore-specific marketing campaigns for international music releases. You don’t just adapt global playbooks — you build on them with local intelligence, audience insight, and a clear point of view on what will resonate here. DSP & Streaming Marketing Drive visibility and performance across Spotify, Apple Music, YouTube, and TikTok. Pursue editorial placements, playlist opportunities, and platform partnerships with intent and consistency. Social Media & Content Marketing Execute social activations that feel native, not forced. You understand platform formats, content trends, and audience behaviour well enough to know when to follow a trend and when to set one. You stay ahead across Instagram, TikTok, and whatever comes next. Media & Press Relations Manage relationships with local media, radio, music press, and lifestyle publications. Ensure international artists receive meaningful, well-positioned coverage in the Singapore market when it matters most. Creator & Influencer Partnerships Collaborate with Singapore’s most relevant content creators and KOLs to amplify releases in ways that feel authentic rather than transactional. Own the brief, manage the partnership, and deliver results. Data Analysis & Reporting Track, interpret, and act on campaign performance data — streaming figures, social analytics, and key metrics. You balance strong instincts with data-backed decision making, and communicate findings clearly to regional stakeholders. On-Ground Activations Conceptualize and coordinate pop-ups, listening sessions, in-store moments, and experiential touchpoints that bring campaigns to life beyond the screen. Every activation should feel considered and on-brand. Cross-Team Collaboration Work closely with regional marketing, A&R, creative, and label teams. You communicate proactively, share ideas openly, and contribute to a culture where the whole team moves forward together. What you bring: You are a MUSIC LOVER! A genuine passion for music — across genres, formats, and cultures — that goes beyond the professional 4+ years of experience in marketing, preferably within music, entertainment, media, or a creatively driven industry Deep familiarity with Singapore’s music and cultural landscape, including key platforms, media, and audience behaviours Strong pop culture fluency — you follow trends, understand what drives them, and know how to apply that knowledge strategically Deeply attuned to audience behaviour and cultural trends, with the ability to translate that insight into fresh, imaginative campaigns that meet audiences where they are A data-informed approach — you use analytics to sharpen your instincts and validate your decisions Digital fluency across social platforms, DSP marketing tools, and campaign management workflows A proactive, collaborative mindset — you bring ideas, take ownership, and follow through Interested? Please follow the link to submit your application today! Note: Only shortlisted applicants will be contacted. About us: Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Job Category: