Digital Search & Web Operations Analyst at United Parcel… · Alpharetta

Digital Search & Web Operations Analyst Location: US - UPS SUPPLY CHAIN SOLUTIONS (GAAPR) Before you apply to a job, select your language preference from the options available at the top right of this page. Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level. Job Description: Job Summary The Digital Search and Web Operations Supervisor manages content maintenance, organic and paid media channels, and web analytics for UPS Supply Chain Solutions (SCS) digital properties. This role is responsible for optimizing website content performance, managing CMS capabilities, overseeing content deployment and translations, and driving organic traffic growth through SEO best practices. The position partners closely with the Digital Experience Sr. Manager and the digital marketing team, and cross-functionally with product marketing and communications groups, development agency, analytics, and external vendors to ensure content is accurate, discoverable, scalable, and aligned with UPS brand and business objectives. This role may supervise Content Maintenance Specialists and SEO-related vendor resources. Key Responsibilities Organic Search Optimization & Execution Manage organic optimization (SEO, AEO, GEO) in partnership with the vendor to improve organic search rankings, traffic, and conversion across the SCS website. Identifies new AEO/GEO opportunities and emerging search trends (e.g., featured snippets, localized results, voice search) to optimize site. Performs keyword research and SEO analysis to inform new content creation and content enhancements. Optimizes internal site architecture, internal linking, indexation, and crawlability to support SEO best practices. Uses SEO performance tools and dashboards to identify high-impact opportunities and prioritize initiatives. Paid Search Performance Optimization Partners with the paid search agency to optimize campaign performance aligned to traffic, lead, and revenue goals. Reviews performance data, search queries, and landing page alignment to identify improvement opportunities. Guides optimization of keyword strategy, ad relevance, and user experience in coordination with SEO and content efforts. Communicates insights and recommendations to stakeholders and incorporates learnings into broader digital optimization plans. Project Planning & Cross-Functional Leadership Scopes projects and defines business and functional requirements (e.g., project documentation, wireframes, page specifications). Develops and manages project plans, timelines, resources, and cross-functional dependencies from initiation through deployment. Partners with managing editors, frontend developers, analytics, and UX teams to execute content and SEO initiatives efficiently. Communicates project status, risks, and milestones to stakeholders and secures approvals as required. Content Development & Site Maintenance Develops and executes content maintenance and optimization strategies to support business initiatives and global consistency. Creates, edits, and publishes content within the UPS SCS Content Management System (CMS), including complex page types and multilingual support. Develops hand-coded HTML and XML to support advanced content requirements. Reviews and updates existing content to improve accuracy, usability, conversion, and search performance. Solicits and incorporates feedback from sponsors (e.g., product managers, marketing, and business stakeholders) to ensure content accuracy and relevance. Content Deployment & Quality Assurance Manages content deployment schedules and represents the Digital Marketing team in deployment planning discussions. Troubleshoots issues related to content publishing and CMS-to-site deployment to ensure successful releases. Develops and improves deployment processes to increase efficiency and self-sufficiency. Performs quality assurance testing across multiple environments to ensure accuracy, functionality, and expected results prior to production release. CMS Optimization & Second-Level Support Provides second-level CMS support as needed by researching issues, identifying root causes, and prioritizing defect resolution. Partners with development teams to resolve production issues while minimizing customer impact. Communicates system issues and resolution status to impacted stakeholders. Identifies enhancement opportunities and provides recommendations to the CMS development team. Analytics, Insights & Continuous Improvement Interprets website and search analytics to evaluate page effectiveness, user behavior, and search performance. Uses analytics insights to inform content prioritization and change requests. Documents process improvements, lessons learned, and system changes to keep editorial and technical documentation current. Prepare report of site performance on a monthly basis to be shared with leadership and team. Shares new CMS and SEO methods with peers to improve overall digital publishing practices. Knowledge, Skills & Competencies Strong understanding of content strategy, SEO fundamentals, and digital brand positioning. Demonstrated ability to manage moderately complex, medium-duration projects using established project management practices. Ability to translate business needs into functional requirements and executable plans. Experience working with CMS platforms, frontend technologies, and digital analytics tools. Adobe Experience Manager (AEM) and Adobe Analytics experience are a plus, but not required. Demonstrates cultural awareness and supports global content and SEO considerations. Effectively collaborates with internal teams and external vendors to deliver measurable business value. Education Bachelor’s Degree – Required Preferred fields of study include: Marketing Communications Digital Media Computer Science Management Information Systems The position is based in Alpharetta, Georgia and will require commuting to the office. Employer will not sponsor a visa for this position. Candidates must be currently in the same geographic location or willing to relocate independently. Job Grade- 20E Last day to apply internally- 5/22/26 @ 11:59pm EST Employee Type: Permanent UPS is committed to providing a workplace free of discrimination, harassment, and retaliation. Other Criteria: UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/nationalorigin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law. Basic Qualifications: Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.