Account-Based Marketing - Junior Associate at Unisys in Pennsylvania

Account-Based Marketing - Junior Associate Location: Remote, PA, United States of America What success looks like in this role: The Junior Associate, Account-Based Marketing (ABM) plays a key role in supporting the development and execution of targeted ABM programs across global markets, including North America, Latin America, APAC, and EMEA. This role is ideal for an early-career marketing professional who is eager to build expertise in strategic account engagement while contributing to high-impact, data-driven campaigns. Working closely with sales, field marketing, and cross-functional stakeholders, this individual will help bring personalized marketing strategies to life for both prospective and existing clients. The role blends analytical thinking with hands-on execution, offering exposure to enterprise-level marketing programs and global collaboration. Key Responsibilities Support the execution of ABM campaigns across 1:1, 1:few, and 1:many segments, aligned to regional and global priorities Partner with sales and account teams to deliver targeted outreach strategies for new logo acquisition and client expansion Analyze campaign performance, engagement data, and pipeline metrics to identify insights and recommend optimizations Coordinate with cross-functional teams (including demand generation, digital, content, and operations) to ensure campaign alignment and consistency Assist in managing campaign workflows, timelines, and deliverables across multiple stakeholders and regions Leverage ABM and marketing technology platforms to execute and track campaign performance Continuously build knowledge of ABM strategies, tools, and best practices You will be successful in this role if you have: Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field 1–3 years of experience in B2B marketing, demand generation, ABM, or field marketing Foundational understanding of ABM frameworks, including 1:1, 1:few, and 1:many approaches Hands-on experience with Salesforce for campaign tracking, reporting, and pipeline analysis Ability to interpret data and translate insights into actionable campaign improvements Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines Excellent written and verbal communication skills, with comfort collaborating directly with sales and cross-functional teams Experience with marketing and sales tools such as ZoomInfo, intent data platforms, Microsoft Office Suite, and project management tools Preferred Qualifications Experience in enterprise technology or SaaS marketing environments Exposure to global marketing programs and cross-regional collaboration Benefits Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) match, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success. Video Interview At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually! #LI-MT1 This role may require access to export-controlled commodities and technology.  Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government. Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4).  US job seekers can find more information about Unisys’  EEO commitment here.