Digital Marketing Manager, Netherlands -… at UNIQLO · Amsterdam

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are currently recruiting a Digital Marketing Manager for the Netherlands with an additional focus **** on Martech Optimisation for Europe. This role will be based in Amsterdam but sit within the wider European Digital Marketing team, and so there will be frequent travel to London and other EU locations. You will be reporting into the Head of Digital Marketing for Europe and working closely with the Dutch Brand and PR teams, EU and Global IT/Data teams, Global HQ, digital agencies and Site Operations teams at an EU and global level.

This is an opportunity for someone with both strong Digital Marketing and MarTech experience to take ownership of digital marketing for the Dutch market while leading technical marketing operations, attribution, reporting and measurement infrastructure at EU level. This dual-focus role combines hands-on channel management with attribution, tracking, data integration and dashboarding expertise to help drive e-commerce growth, new customer acquisition and omni-channel performance across Europe. What you will be responsible for:

• Owning end-to-end digital performance marketing for the Netherlands across PPC, Paid Social, Affiliates, SEO and Display, driving traffic, revenue, new customer acquisition and return on investment.

• Planning, executing and optimising full-funnel campaigns across awareness, consideration and conversion, ensuring alignment with local market priorities and omni-channel customer journeys.

• Partnering closely with Dutch Brand and PR teams, digital agencies and internal stakeholders to deliver strong local market execution and continuous performance improvement.

• Leading EU-level marketing measurement and attribution frameworks, including tracking governance, dashboards, tagging, data quality, feed management and performance reporting infrastructure.

• Collaborating with EU and Global IT/Data teams on integrations, data pipelines, automation and martech stack improvements to enable accurate measurement and efficient campaign operations.

• Acting as the bridge between marketing and technical teams, translating business needs into technical requirements and ensuring GDPR-compliant, privacy-first approaches across EU markets.

• Identifying opportunities to improve digital performance through testing, analytics, automation and innovation, while staying ahead of platform developments and industry trends. Skills, Experience and Attributes:

• 5–7 years’ proven experience in digital or performance marketing with hands-on ownership of paid channels, ideally within retail, fashion or e-commerce environments.

• Strong technical marketing expertise, including experience with Google Tag Manager, Big Query, GA4, attribution platforms, server-side, pixels, event architecture, data layers, dashboarding tools (Funnel.io, Data Studio, etc) and product feed management.

• Demonstrated experience building and improving measurement infrastructure, including attribution models, event tracking, data layers, dashboards and marketing data pipelines.

• Confident working cross-functionally with IT and Data teams on technical implementations, integrations and automation, with a solid understanding of structured data, tagging and measurement concepts - you are not necessarily a developer, but you understand code and can work with structured data formats (JSON), basic SQL, and scripting concepts

• Good understanding of GDPR-compliant tracking, consent management and privacy-first measurement approaches across European markets.

• Strong analytical mindset with the ability to turn data into actionable insight, optimise performance and drive measurable business results.

• Fluent in both Dutch and English is essential for local market ownership and stakeholder collaboration.

• Passion for working at the intersection of data, marketing technology, and automation; genuine interest in e-commerce, digital marketing innovation, and technical problem-solving

• Excellent communication, stakeholder management and project management skills, with the ability to manage multiple priorities in a fast-paced, international environment. What we offer:

• Competitive Salary

• Performance-based bonus scheme

• Global profit share scheme

• 25 days Annual Leave + Holiday Allowance

• 30% staff Discount

• Private Pension Scheme

• Lunch and Commuting Allowance

• Hybrid working model: 2 days remote, 3 days office-based

• Volunteer Day – Twice a year Commitment to Inclusion and Data Protection****UNIQLO is an inclusive employer, and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability or other characteristics. We are dedicated to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process. Recruitment Security NoticeAll official UNIQLO job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the HeyJobs platform.UNIQLO takes recruitment security seriously and is committed to protecting the process from misuse. Stay alert and apply only through verified sources.

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