Brand Lead, TRESemmé at Unilever in Manchester, England, GB

ROLE TITLE: Brand Lead, TRESemmé

LOCATION: Kingston

JOB PURPOSE

The TRESemmé Brand Lead, reporting to the Demand Creation Lead, acts as the brand custodian. They are responsible for the equity, growth, and social-first strategy of TRESemmé, our biggest brand in the haircare category. The Brand Lead is the driving force behind crafting and executing a holistic brand plan for the UK, that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives. The incumbent will also be responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement.

MAIN RESPONSIBILITIES

• Responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives.
• Be the primary escalation point for all PR, community and reputation management issues related to their brand.
• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.
• Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for TRESemmé, driving profitable growth and market share.
• Lead quarterly OKR planning and execution for TRESemmé, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.
• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.
• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.
• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation, Digital/ Media and external agency partners to deliver seamless consumer experiences.
• Act as the primary escalation point for all public relations (PR) and reputation management issues related to TRESemmé, developing and executing strategies to protect and enhance brand image.
• Manage the flow-to innovation deployment resource across total B&W team, ensuring key priorities are balanced and resourced throughout the year.

WHAT YOU NEED TO SUCCEED

Essential Experience

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.
• Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).
• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.
• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.
• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

Desirable Experience

• Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.
• E-commerce Experience: Experience developing and executing e-commerce strategies, managing online sales channels, and optimising the digital customer experience.
• Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.
• Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis.

Key Skills required

Strategic Brand Management:

• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.
• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field. A strong aesthetic eye and design appreciation.

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Marketing & Innovation:

• Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.
• Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry.

Leadership & Collaboration:

• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing teams, fostering a collaborative and results-oriented culture.
• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.
• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.

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Financial & Analytical Acumen:

• Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth.
• Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.

WHAT WE OFFER

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).