C2I Sales Manager at Ultra Electronics Holdings in Hertfordshire

C2I Sales Manager

Location: Burridge, Hampshire, England, UK

Our business delivers resilient tactical communications, encryption and AI-enabled solutions that secure, move, and make sense of data across all domains to empower decision and enable autonomy.

We give operators the upper hand when it matters most. We develop and manufacture advanced, dual-use communications systems across the full tactical spectrum, from line-of-sight tactical radios to beyond-line-of-sight troposcatter and satellite communications, and have delivered thousands (and counting) of systems to NATO and allied forces worldwide.

Through our software solutions we provide real-time situational awareness - blending video, radar, audio and cybersecurity inputs into one unified, intuitive platform. It delivers a single operational picture that helps teams assess threats, trigger alerts and make smarter decisions, faster. From safeguarding military bases to securing complex infrastructure, we provide our customers persistent visibility and mission-ready insight - anytime, anywhere.

Wherever possible, we will consider a variety of working options to suit your lifestyle, whether that be hybrid home/office working, flexible working and part or full time employment. It's the 'innovating' and 'empowering' values that we ASPIRE to be. We welcome the challenge to work in new ways and have trust in you when getting the job done because we recognise, our business is our people.

Role Summary:

As we enter a new phase of growth, we are bringing together our Communications (predominantly SATCOM) and Command & Control (C2) product teams to accelerate our growth. We are seeking a dynamic, proactive, high-potential Sales Manager to join our UK sales team and help drive this next chapter.

This role will be responsible for growing sales across the full breadth of our product lines — SATCOM, Line of Sight Radios, Troposcatter and C2 software with an initial focus on our situational awareness software and customer-funded R&D projects.

Unlike a traditional account management role built on legacy relationships, this position calls for someone who can proactively source, qualify and close new business, expanding our customer base beyond our established partner network and identifying new growth opportunities across all product lines.

About You:

You are a high-potential, proactive individual keen to grow your experience, learn and develop. You are energised by owning the full sales cycle, from sourcing and qualifying opportunities through to contract. You are highly accountable taking full accountability for ensuring customer relationships are protected and bids & proposals are delivered on time.

You work naturally across functions, partnering closely with engineers to shape offers and proposals, and you see yourself as the voice of the customer inside the business — representing their needs through to delivery and giving engineers genuine insight into customer perspective.

You are comfortable working in a agile and fast paced environment. Happy to go beyond the day to day to get stuck-in to ensure the success of the whole team.

Key Responsibilities:

Sales & Opportunity Management

• Own the full sales cycle across assigned territories and product lines: sourcing, qualification, proposal development, negotiation and contract close.
• Manage the sales funnel by employing effective strategies to develop opportunities from prospecting stage to order conversion.
• Win orders by identifying, planning and leading the execution of capture strategies and plans. Securing the budget and beyond this
• Comfortable managing proposals through the internal bid approval process while working to continuously improve this.
• Accurately maintain CRM database for all opportunities within assigned territory.
• Develop and advocate the bid/no-bid business case objectively and astutely.

Cross-Functional Collaboration

• Lead cross-functional teams effectively during pre-sale stages, especially during preparation and delivery of demonstrations, trials, and proposals.
• Work hand-in-hand with engineering to translate customer needs into compelling technical offers, ensuring the customer's voice informs product and proposal development.
• Act as an advisor with the product management team on the roadmap towards business growth within the assigned territory.

Customer Engagement & Market Development

• Act as a trusted advisor to the customer on the best approach to solve their needs.
• Build new relationships beyond our existing partner network, actively identifying and developing opportunities with new customers and agents.
• Build and strengthen relationships with customers, agents, governments and other business partners.
• Obtain market intelligence – systematically acquire the market knowledge and competitive intelligence that will support innovative and successful win strategies, and promote Marconi’s image and reputation by representing the Marconi through participation in shows, presentations and other events.

Accountability & Delivery

• Take full ownership of bid timelines, ensuring proposals and offers are delivered on schedule in partnership with engineering and operations.
• Maintain accurate pipeline visibility and reporting throughout the opportunity lifecycle.
• Ensure smooth transitions between pre-sales, capture, and contracting teams.

Required Skills, Experience, and Qualifications:

• Demonstrated potential and drive will be weighted more heavily than years of direct sector experience; candidates from adjacent technical, software or defence-related sales backgrounds are encouraged to apply.
• A proactive, "hunter" mindset with a track record (or clear evidence of potential) for identifying and closing new business, similar to the ability to hunt, prospect, and close near-term opportunities.
• Comfort operating across a broad technical product range; willingness to build working knowledge across SATCOM, Line of Sight Radios, Troposcatter and C2/situational awareness software.
• Strong collaboration skills, with the ability to collaborate with senior BD, product management, and engineering to align solutions with customer needs.
• Highly accountable, deadline-driven approach to bid and proposal delivery.
• Full UK driving licence & use of a car.
• Genuine customer focus, with the ability to represent customer needs internally and translate them into actionable input for engineering teams.
• Willingness to travel regularly across the Indo-Pacific, UK and Europe (e.g. Italy) based on business needs.
• Eligible to obtain and maintain UK security clearance (SC), in line with travel requirements of at least 50% annually as business needs dictate, and the ability to obtain a UK Enhanced Security Check (eSC).

Desired Skills:

• Bachelor's degree in Business, Engineering, Marketing or a related field.
• Knowledge of government procurement regulations & defence acquisition processes.
• Experience working with teams across time zones.
• Familiarity with Indo-Pacific and/or European markets and customer norms.
• Familiarity with Oil & Gas and offshore wind farm market
• Background in defence, technology, or software sales, or experience transitioning from a technical/engineering role into sales.

Here at Ultra we are an equal opportunity employer and value diversity and inclusivity. Underpinned by our values, behaviours and policies, we want you to feel empowered to be the best version of yourself. We also believe that people from different backgrounds and cultures will increase our diversity of thinking, ensuring we successfully deliver to our customers.

We therefore do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also support requests for flexible working arrangements wherever possible.