Coordinator, Digital Marketing UFC & ZB at UFC in New York, NY

Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.



The Role and What You’ll Do:

TKO is seeking a skilled Coordinator, Digital Marketing UFC & ZB to join our team. The Coordinator will be responsible for supporting the execution of digital first programs that deliver value to partners across the TKO Global Partnerships portfolio – specifically UFC and Zuffa Boxing. This role focuses on increasing brand awareness/perception, delivering on partner brand and business KPIs, and driving revenue growth and increased brand presence of commercial partners across TKO online channels, ensuring every output reflects efficiency, innovation, and excellence.

• Help to develop and execute comprehensive digital marketing strategies aligned with business goals
• Support online campaigns across channels such as email marketing, social media, display advertising, and content marketing
• Help to manage digital marketing budgets and ensure cost-effective campaign performance
• Plan, execute, and optimize paid advertising campaigns
• Support content creation for websites, email campaigns, and social media platforms
• Optimize campaign performance, user experience, conversion and click through rates
• Help to manage project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling 
• Develop and maintain strong relationships with clients and partners, understanding their needs and objectives to deliver tailored digital solutions 
• Collaborate with internal teams (Business Development, Partnership Marketing, Production, etc.), brand partners, external agencies, and vendors
• Monitor and analyze performance using tools like Google Analytics and marketing dashboards
• Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives.
• Stay up to date with digital marketing trends, tools, and best practices

You Have These:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1-2 years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience
• Experience with analytics tools (e.g., Emplifi, Google Ad Manager)
• Strong understanding of SEO, PPC, social media, email marketing, and content marketing
• Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines.
• Strong analytical and problem-solving skills, with the ability to measure and optimize project performance.
• Ability to work in a fast-paced environment and adapt to changing priorities.

We’d Love If You Also Have These: 

• Certification in Google Ads, Google Analytics, or other digital marketing platforms
• Experience with marketing automation tools and CRM systems
• Knowledge of basic web development, graphic design and video editing principles
• Experience working in the sports or entertainment industry.
• Knowledge of the MMA, boxing and the UFC Brand





Per local requirements and in the interest of transparency, the hourly rate shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. The company strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.




Hiring Rate Minimum:

$21.00 hourly(minimum will not fall below the applicable state/local minimum wage thresholds)


Hiring Rate Maximum:

$28.00 hourly



TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.