Growth Lead at Truvo in New York, NY

At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.

We are looking for a Growth Lead to own and scale our growth engine — someone who is deeply data-driven, obsessed with measuring what works, and capable of building a marketing function from zero to one.

Your Day to Day at Truvo

• Data-Driven Growth: Build and own the marketing analytics stack — attribution, CAC optimization, funnel analysis, and conversion rate optimization across all channels
• Performance Marketing: Design, launch, and optimize paid acquisition campaigns across search, social, and programmatic channels, with rigorous A/B testing and ROI tracking
• Brand & Content: Develop Truvo's brand voice and content strategy, creating compelling narratives that resonate with consumers shopping for insurance
• SEO & Organic: Build a long-term organic growth engine through content marketing, SEO, and thought leadership
• Partnerships & Distribution: Identify and execute strategic partnerships and distribution channels to drive customer acquisition at scale

Requirements

• Metrics Obsessed: You live in dashboards. You can tie every dollar spent to downstream revenue and make data-backed decisions on where to double down or cut
• Full-Stack Marketer: You have built marketing functions from scratch — from paid acquisition and SEO to brand and content — and you know how to prioritize when resources are limited
• Growth at Scale: 5+ years of marketing experience, ideally at high-growth startups in fintech, insurtech, or consumer marketplaces
• Technical Chops: Comfortable with SQL, analytics tools, and marketing automation platforms. You can pull your own data and build your own reports
• Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale
• Nice to Have: Experience in insurance, financial services, or regulated industries. Familiarity with lead generation marketplaces