Senior Manager, Revenue Marketing at Trulioo in San Diego

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.

• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.

• Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.

• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary:

Reporting to the Head of Marketing, the Senior Manager, Revenue Marketing is responsible for building and running the demand generation and account-based marketing motion that acquires net-new mid-market and enterprise accounts, alongside the lifecycle marketing strategy that grows and retains the accounts we already have. You'll operate one funnel with one shared set of top-of-funnel targets, inherit our existing events team on day one, and hire the rest of the function underneath you. SDRs sit within the sales organization, so you'll build a tight, day-to-day working relationship with that team rather than direct it. This role carries the highest level of accountability against marketing's pipeline and revenue goals.

This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed.

This will be a full-time, permanent position based in Vancouver on a hybrid model (3 days per week in the office), with openness to fully remote candidates based in the United States or Canada for the right fit.

What You'll Be Doing:

• Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution.

• Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion.

• Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org, driving lead scoring, handoff, and account targeting.

• Lead the events team and connect event programs directly to pipeline outcomes rather than running them apart from it.

• Hire and structure the growth marketing team, designing the function rather than inheriting one already built.

• Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for continuous improvement while ensuring the responsible, secure, and compliant use of AI tools.

• Build and introduce shared AI-enabled workflows for testing, targeting, and campaign construction that the wider growth team adopts and improves over time, using real results to guide what gets refined next.

What You'll Bring:

• Bachelor's degree in marketing, business, or a related field, or equivalent experience.

• 8+ years of experience in B2B SaaS demand generation, ABM, or growth marketing, with direct ownership of pipeline and revenue targets, not just campaign execution.

• Strong cross-functional operating skill, building trust and alignment with sales, customer success, RevOps, and finance without formal authority over every function you touch.

• Direct experience selling into mid-market and enterprise accounts, with comfort owning a full funnel spanning demand generation and lifecycle marketing together.

• Experience building a lean, AI-enabled team from a small base, including hiring and structuring a function rather than managing one that already exists.

• Experience with the following tools/technology: Marketo, at a power-user level capable of building and executing complex marketing automation workflows; Salesforce, with working fluency sufficient to direct the build and judge whether it's right; and SQL, a strong advantage for pulling and interpreting your own funnel data.

• Demonstrated ability to introduce AI-enabled workflows, tests, or targeting models that others on your team adopt and build on, not just personal AI use, with real results attached.

Nice to Have:

• Background in fintech, identity, compliance, or another regulated B2B category.

• Direct experience with an ABM platform such as Demandbase, 6sense, or a comparable tool.

• Experience with GTM engineering tools like Clay, or building no-code automations that connect CRM, enrichment, and outbound systems.

Interview Process:

At Trulioo, we strive to create an interview experience that is transparent, engaging, and respectful of your time. Our process is designed to help us learn more about your skills and experience while giving you insight into our team, culture, and the impact of the work we do.

Here's what you can expect throughout the interview process:

• Recruiter Interview: 30 minutes

• Hiring Manager Interview: 60 minutes

• Panel/Assignment/Presentation: 60 minutes

• Final Leadership Interview: 30–45 minutes

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.