Social Media & Community Analyst - Truelogic at Truelogic · Bogotá

ABOUT TRUELOGIC At Truelogic we are a leading provider of nearshore staff augmentation services headquartered in New York. For over two decades, we’ve been delivering top-tier technology solutions to companies of all sizes, from innovative startups to industry leaders, helping them achieve their digital transformation goals. Our team of 600+ highly skilled tech professionals, based in Latin America, drives digital disruption by partnering with U.S. companies on their most impactful projects. Whether collaborating with Fortune 500 giants or scaling startups, we deliver results that make a difference. By applying for this position, you’re taking the first step in joining a dynamic team that values your expertise and aspirations. We aim to align your skills with opportunities that foster exceptional career growth and success while contributing to transformative projects that shape the future. JOB SUMMARY This role Social Media & Community Specialist is responsible for managing and growing the digital presence of Truelogic and its CEO within the US B2B tech market. The position focuses on executing social media strategies, creating engaging content, and actively managing the online community to drive brand awareness and audience growth. Additionally, the role provides support in the implementation of digital marketing initiatives within HubSpot, including basic automation, campaign execution, and performance reporting, in collaboration with the Growth Marketing team. RESPONSIBILITIES 🔹 Social Media & Strategy (Core) - Manage and grow Truelogic’s and the CEO’s social media accounts. - Develop and execute content strategies aligned with business objectives. - Plan, create, and schedule content across different platforms. - Adapt tone of voice based on each channel (LinkedIn, X, etc.). - Identify opportunities on new platforms (Reddit, Twitch, etc.). 🔹 Community Management - Monitor and actively engage with the community (comments, messages, mentions). - Foster relevant conversations within the B2B tech ecosystem. - Manage feedback and online reputation. 🔹 Content & Copywriting - Write compelling copy aligned with brand positioning. - Translate technical concepts into clear and engaging content for B2B audiences. - Support the creation of visual and multimedia content (plus). 🔹 Analytics & Performance - Monitor social media metrics (engagement, growth, reach). - Generate performance reports and propose improvements. - Support data analysis for continuous optimization. 🔹 Marketing Automation & HubSpot Support - Support the execution of digital strategies within HubSpot (Marketing Hub and CMS). - Assist in managing lists, workflows, and email campaigns as needed. - Provide support in implementing initiatives defined by the Growth Marketing team. - Assist in building reports and dashboards (GA4, Looker Studio). QUALIFICATIONS AND JOB REQUIREMENTS Must-have - Experience in Social Media / Community Management (ideally in B2B tech or the US market). - Experience managing and growing the social media presence of a CEO or high-level executive. - Excellent written and verbal communication skills in both English and Spanish. - Experience creating and executing content strategies. - Analytical mindset with experience tracking and interpreting social media metrics. - General knowledge of digital tools and social media platforms. - Hands-on experience managing paid media campaigns on LinkedIn. - Tech-savvy, with a strong understanding of current digital trends, tools, and platforms. Nice to have - Experience supporting tools such as HubSpot. - Knowledge of Google Analytics 4. - Experience with Looker Studio. - Basic knowledge of HTML and CSS. - Experience with paid media campaigns across other platforms. WHAT WE OFFER - 100% Remote Work: Enjoy the freedom to work from the location that helps you thrive. All it takes is a laptop and a reliable internet connection. - Highly Competitive USD Pay: Earn an excellent, market-leading compensation in USD, that goes beyond typical market offerings. - Paid Time Off: We value your well-being. Our paid time off policies ensure you have the chance to unwind and recharge when needed. - Work with Autonomy: Enjoy the freedom to manage your time as long as the work gets done. Focus on results, not the clock. - Work with Top American Companies: Grow your expertise working on innovative, high-impact projects with Industry-Leading U.S. Companies. WHY YOU’LL LIKE WORKING HERE - A Culture That Values You: We prioritize well-being and work-life balance, offering engagement activities and fostering dynamic teams to ensure you thrive both personally and professionally. - Diverse, Global Network: Connect with over 600 professionals in 25+ countries, expand your network, and collaborate with a multicultural team from Latin America. - Team Up with Skilled Professionals: Join forces with senior talent. All of our team members are seasoned experts, ensuring you're working with the best in your field. Apply now!