Digital Solutions Manager at Townsquare Ignite in Lansing, MI

Digital Solutions Manager – Central & West Michigan

Location Requirement: This is a hybrid position requiring candidates to reside in Michigan and be available to work in person with our Central & West Michigan team.

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: Our proprietary, all-in-one 360* advertising platform centralizes reporting, operations, and creative in a single streamlined system.
• Impactful Integration: Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access to all major advertising exchanges and mobile app inventory.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Digital Solutions Manager Opportunity:

Townsquare Ignite has proven to be a local leader in providing custom digital solutions for all-sized local businesses. As a Digital Solutions Manager, you will provide cross-platform full funnel digital marketing solutions and grow digital business with advertisers in local communities

Your responsibility will be to identify and qualify new business prospects, ultimately securing new clients. You'll manage business relationships to ensure that the clients' needs and objectives are met, while expanding on the business they are doing with us. You will serve as the expert digital sales resource within a team, assisting them with closing business, as well as developing new business on your own. This is a fast-paced, client-facing role in which you will need to be able to handle multiple clients and opportunities daily.

Responsibilities:

• Responsible for pipeline management and meeting digital sales goals, individually and for the team
• Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
• Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
• Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives
• Cultivate new business, self-generated and with local team, and collaborate with team members to grow existing business
• Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results
• Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
• Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives
• Coach, mentor, and train sales team on digital product offerings and digital industry trends to help them exceed in selling Full Funnel Solutions
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Additional Expectations: Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments.

Qualifications:

• Proven track record of digital sales quota achievement
• Proven track record of selling digital marketing products (Search, Social, Programmatic)
• Proven track record of success in growing new business
• Advanced knowledge and understanding of digital research tools and methodologies
• Superior presentation, interpersonal & communications skills
• IAB Certification (preferred)
• BA/BS degree
• Minimum 2 years of digital sales experience
• PowerPoint, Excel experience

Benefits:

• Competitive base plus UNCAPPED commission plan
• 3 Weeks PTO
• 9 Paid Holidays (Two personal/floating Holidays)
• Health, Dental, Vision
• 401(K)
• World Class training opportunities and client solutions, including access to our own DMP
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

Why you’ll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you’ll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We’ve had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you’ll have the opportunity to make steps toward your target and take your career to new heights!

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media’s employees to perform their job duties may result in discipline up to and including discharge.

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