Sr Marketing Manager, Toptracer at Topgolf in Dallas, TX

Sr Marketing Manager, Toptracer Location: TG - HQ - Dallas Office ABOUT TOPGOLF | TOPTRACER Topgolf is a sports entertainment company that has changed how millions of people experience golf and where you can build a serious career. Our venues are high-energy, high-volume environments where performance matters and results are visible. Every day, we bring together golf, food and beverage, events, and entertainment into one experience that keeps guests coming back. Toptracer is the number one range technology in the world  It has revolutionized the way guests experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. WHAT WE’RE SEEKING Are you a brand-obsessed marketer who can think big and execute with precision? Do you find energy at the intersection of product storytelling, campaign strategy, and live event activation? Are you someone who protects creative integrity while driving measurable results across multiple channels? We're looking for a Senior Marketing Manager, Toptracer, who operates as a brand steward and campaign architect. Someone who translates product launches and big brand moments into coordinated, high-impact marketing programs and then delivers them flawlessly. If you're ready to own the marketing engine for one of golf's most recognized technology brands, this is where you do it. THE ROLE The Senior Marketing Manager is a strategic and executional leader responsible for bringing Toptracer product launches, announcements, and brand stories to life across owned, paid, and earned media channels. This role sits at the intersection of brand, communications, and campaign management — translating big ideas into coordinated, multi-channel marketing programs and live event activations that drive awareness, engagement, and business growth. This is an office-based role reporting to the Vice President, Golf Marketing, with approximately 15% travel for industry trade shows, golf events, sales meetings, and key product launch activations. WHAT YOU WILL DO Lead Integrated Campaigns Own the end-to-end development and execution of integrated marketing campaigns for product launches, brand announcements, and key business initiatives across owned (website, email, social), paid (in partnership with agencies and media partners), and earned channels. Approximately 40% of role. Drive Product Launch Execution Serve as the marketing lead for all product and feature launches, building go-to-market plans that align cross-functional teams and deliver coordinated, high-impact activations across all channels. Approximately 20% of role. Own Event & Experiential Marketing Project manage marketing activations and events from concept through execution, including trade shows, sponsorships, and experiences, ensuring on-time and on-budget delivery. Approximately 10% of role. Lead Creative Development & Oversight Lead the creative process from brief to final delivery, partnering with internal teams and agencies to produce brand-right creative assets across campaigns, content, events, and product launches. Approximately 10% of role. Drive Cross-Functional Collaboration Partner closely with product, sales, and leadership teams to ensure marketing strategies are aligned with business priorities and that campaign messaging accurately reflects product positioning and brand voice. Approximately 10% of role. Manage Budget & Resources Own and manage the integrated marketing budget, tracking spend, forecasting needs, and ensuring resources are allocated efficiently across campaigns, channels, and events. Approximately 10% of role. CORE COMPETENCIES FOR SUCCESS Drives Results | Delivers integrated marketing programs on time, on budget, and with measurable impact on brand awareness and business growth. Eliminates roadblocks that slow campaign execution or dilute creative quality. Holds agencies, vendors, and cross-functional partners accountable for deliverables and outcomes. Pursues ambitious goals for product launch reach, event impact, and channel performance — and drives the team to achieve them. Strategic Mindset | Seeing ahead to future possibilities and translating them into breakthrough strategies. Develops integrated marketing strategies that align with Toptracer’s product roadmap and long-term brand positioning. Builds go-to-market plans that connect product features to compelling narratives and drive coordinated, multi-channel impact. Balances short-term campaign needs with longer-term brand equity and awareness goals. Builds Effective Teams | Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. Fosters strong collaboration across brand, communications, product, sales, and creative teams to deliver unified marketing programs. Builds trust and alignment with agency partners, ensuring they understand the brand and are set up to produce excellent work. Cultivates an environment where cross-functional contributors feel shared ownership of campaign outcomes. Models an integrated, team-first approach that keeps workstreams connected and momentum high. Ensures Accountability | Holding self and others accountable to meet commitments. Establishes clear timelines, milestones, and success metrics for every campaign and launch initiative. Manages agency relationships with rigor — delivering clear briefs, evaluating creative against objectives, and holding partners to high standards. Tracks budget spend and performance data in real time, escalating issues and adjusting plans proactively. Owns outcomes across all owned, paid, and earned channels and takes responsibility for results. Customer Focus | Building strong customer relationships and delivering customer-centric solutions. Grounds every campaign in a deep understanding of Toptracer's target audiences — from golf operators and coaches to consumers and media. Ensures that product launch messaging and creative accurately reflects how Toptracer technology improves the game and the business. Builds relationships with industry partners, and event stakeholders to amplify the brand's reach and credibility. Keeps the customer perspective at the center of creative decisions, channel strategies, and experiential marketing programs. Being Resilient | Rebounding from setbacks and adversity when facing difficult situations. Maintains momentum and team confidence when campaigns face delays, creative setbacks, or shifting priorities. Adapts quickly when product timelines change, channels underperform, or external conditions disrupt plans. Approaches high-pressure launches and live events with composure and a problem-solving mindset. Helps the broader marketing team learn and improve from setbacks without losing confidence or energy. Manages Ambiguity | Operating effectively, even when things are not certain or the way forward is not clear. Makes sound creative and strategic decisions even when briefs are incomplete or product details are still evolving. Provides direction and clarity to agencies and cross-functional partners in fast-moving or undefined situations. Effectively manages the complexity of a matrixed organization and leads through influence without direct authority. QUALIFICATIONS 7+ years in brand management, integrated marketing, or a related discipline, with a demonstrated track record of leading brand-building and go-to-market initiatives at scale 5+ years of brand stewardship experience, including ownership of brand guidelines, messaging frameworks, and creative standards 5+ years of agency management experience, with the ability to lead and evaluate creative, media, and PR partners at a strategic level 4+ years leading event or experiential marketing programs, including cross-functional project management from strategy through execution 4+ years of marketing budget ownership, with demonstrated ability to plan, allocate, and optimize significant spend across multiple channels and workstreams 3+ years in golf or sports technology industries with genuine fluency in golf culture and industry (preferred) 2+ years operating within a matrixed or multi-brand organization, with the ability to navigate complexity and influence without direct authority (preferred) Bachelor’s degree in marketing, Brand Management, Business Administration, or a related field Sounds like a fit? We can’t wait to meet you! BENEFITS Free Play & 1/2 price food! Health, dental, vision, 401(k) playmaker match, free mental well-being platform – and that’s just for starters for those who qualify. View playmaker benefits here. ADA The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. EEO Statement Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.  As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve. Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law. Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.